20 credits at level HE7
This module is aimed at the formulation of the digital age business strategy. It is designed to address issues associated with the development of e-business strategies for the current and emerging organisations. The module will also examines issues such as; aligning the organisation's strategy with its technology investments, and the ways organisations gain competitive advantage or reduce their costs by using electronic commerce to deliver products or services or to support other activities in their value chain. The module will provide students with the knowledge and skills necessary to align e-business activities and to analyse e-business strategies that are competitive in the emerging arena of e-business; by emphasising; business, IS, IT strategies, e-business models , e-marketing, supply chain management and CRM, and enterprise resource planning (ERP)
1- Introduction to E-business Models
2- E-business Economics
3- Digital age and E-marketing
4- E- business strategies and E-commerce strategic analysis and planning
5- E-business strategy formulation
6- E-business strategy implementation
7- IS and ERP
8- Supply chain, CRM issues and trends
9- E-business project management
10- E-business investment and governance
A variety of teaching and learning methods including; lectures, seminars and presentation, e-learning (Web-CT), workshops, tutorials, study groups, independent study, directed reading, and research are employed to develop the knowledge and skills of the students. The outcomes will be assessed by the assignment report, seminar, and examination. The students will be expected to achieve high standards of presentation and communication, including standards of written and spoken English, and to demonstrate effective use of information sources, particularly electronic sources.
CW- Report of 3,500 words
PRE- A conference style presentation (30 minutes including 10 minutes of questions).
Examination- Answering four questions out of six - two hours
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Exhibit knowledge and understanding of e-business models and strategies.||Critically analyse different e-business models and their impact on enterprises business strategy.|
|2.||Explore issues relevant to the development, implementation and evaluation of a successful e-business strategy, and apply knowledge to real world situations.
2.1- Exploit e-business opportunities and create an e-business strategy for existing business and globalise e-business.
2.2- Demonstrate that e-business strategy will be able to adapt to future challenges and maximize the enterprise’s long-term chance for success.
|3.||Critically evaluate and comment on tools, techniques and methods required for the development of e-business strategy with a view to exploit business opportunities.||Review and utilise the tools and techniques required to discover e-business opportunities, strategic planning and control of e-business projects.|
|4.||To develop analytical and critical awareness of the components or issues associated with the development, implementation and evaluation of an e-business strategy.||
4.1- Critically review e-business models and approaches used to develop an e-business strategy.
4.2- Depict how to integrate an organization's "online and offline" marketing strategies
|5.||Undertake and exploit research in e-business strategy and associated areas of knowledge, and critically review, consolidate and understand a systematic and coherent body of knowledge
Identify and retrieve relevant information from various sources, and read and summarise complex e-business material and strategic concepts.
|6.||To communicate with a specific target/s group/s with emphasis on content, clarity, conciseness and style.
||Communicate in a way that is comprehensible to others by production of a reports, presentations and discussions|
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Report 3,500 words||Seminar Conference style resentation (30 minutes including 10 minutes of questions).||Two Hours Four out of six questions|
There are no prerequisites for this module.
No restrictions apply.
Chen, S (2005), Strategic Management of e-Business, (2nd Edition), John Wiley & Sons Ltd, Chichester, England
Chaffey, D (2007), E-business and E-commerce Management, (3rd Edition), Prentice Inc. Upper Saddle River, NJ
Turban, E., King, D., McKay, J., Marshall, P., Lee, J. & Viehland, D (2008), Electronic Commerce 2008: A Managerial Perspective, Pearson Education, Upper Saddle River, NJ,
Bocij, A, Greasley, A, and Hickie, S (2008), Business Information Systems:- Technology, Development and Management for the E-business, (4th Edition), FT/Prentice Hall , Harlow, England
IS/IT topics are addressed in a wide range of publications, therefore it is not constructive to recommend specific journals. Students would be advised on relevant articles at the time of delivering modules.
Due to rapid developments in IS/IT technologies and practices, relevant online sources would be recommended to students during the module delivery.
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