20 credits at level HE7
This module aims:
• To enable students to make informed decisions about which research methods are appropriate under particular circumstances and specifically in relation to their own research.
• To provide students with knowledge of and the ability to utilise and critique a range of research tools and analytical techniques, including: a range of approaches to the collection and analysis of data, i.e. qualitative and quantitative paradigms, and the use of software applications (e.g SPSS, Excel) for analysing primary and secondary data.
• To provide students with guidance on the structuring of their dissertation.
• To provide an opportunity for students to progress in PDP.
1. Approaches to accounting research
2. Research paradigms and philosophies
3. Research methods - selecting appropriate methods/techniques for collecting and analysing data
3.1 Qualitative approaches to data collection and analysis
3.2 Quantitative approaches to data collection and analysis
4. Relevant software tools/applications, including SPSS
5. Critical evaluation of the literature
6. Research design considerations
7. Connections between objectives/Literature review/research methods
8. Producing a research proposal
The module will be taught through various methods including lectures, seminars, WebCT, directed reading, and tutor support via email.
This module will be assessed through a seminar (conference style) presentation, a Research Proposal, and a Reflective Logbook (PDP).
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Formulate a hypothesis with a view to advancement and contribution to knowledge.||Identify a problem and its significance, and develop a proposal illustrating intellectual, analytical, and industrial (where appropriate) worth of the research. The proposal should be presented according to the specifications provided in the dissertation guide.|
|2.||Undertake research in the area of Accounting, Financial Strategy, or relevant Business areas.||Identify, retrieve, use and cite (Harvard system) relevant literature, carefully analysed and argued in relation to the research.|
|3.||Exhibit knowledge and understanding of various research methodologies and their application.||
Critically evaluate various research methodologies.
Formulate, apply and justify appropriate research strategies.
|4.||Demonstrate knowledge and understanding of an Accounting, Financial Strategy or relevant issue within the context of today’s dynamic business environment.||Identify relevant theories, concepts, principles, models and frameworks.|
|5.||Demonstrate skills of analysis, evaluation, critical thinking and synthesis.||Critically analyse results, relevant theories, concepts, principles, models and frameworks.|
|6.||Critically evaluate the results in relation to the objectives, and future developments.||Critically explore, evaluate and argue all the main issues, supporting the same by the evidence presented, and meeting the project objectives. Recommendations for further research should also include feasibility and practicality of the same.|
|7.||Presenting the research through a thesis, and debate with interested parties.||
7.1- Provide a detailed report, presenting the results of the investigation, and communicate in a way that is comprehensible to others by production of a report and presentation of a summary of that report, providing evidence (through e.g. referencing and a bibliography) of effective use of electronic sources. The report should be supported by good written communication skills, grammar and spelling.
7.2- Professionally presented, demonstrate ability to communicate ideas concisely and effectively, exhibiting knowledge of the work, and the ability to respond to an informed audience.
|8.||Exhibit the ability to engage in PDP and to monitor and control your progress.||
8.1- Review learning activities, evaluate critically against criteria, and identify strength and weaknesses.
8.2- Set objectives, prioritise, manage tasks, and meet targets.
8.3- Demonstrate a logical and systematic approach to problem solving.
8.4- Ensure the originality of your work, using required formats, ensuring the clarity and readability of the dissertation together with the standard of written English.
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Seminar on the proposed Research topic (conference style: 15 minutes presentation + 5 minutes questions)||Research Proposal - 2500 word Report||Reflective Logbook (PDP)|
Before taking this module you must have successfully completed the following:
You cannot take this module if you are taking or have taken:
Gray, D. (2009) Doing Research in the Real World, London, Sage.
Saunders, M., Lewis, P and Thornhill, A. (2009) Research Methods for Business Students, Harlow, FT-Prentice Hall 5rd Edition.
Burns, R.B. and Burns, R.A. (2008) Business Research Methods and Statistics Using SPSS, London, Sage.
Cassel, C. and Symon, G. (2004) Essential Guide to Qualitative Methods in Organizational Research, London, Sage.
Hair, J.F., Money, A.H., Samouel, P. and Page, M. (2007) Research
Methods for Business, Chichester, John Wiley.
Lancaster, G. (2005) Research Methods in Management, Oxford, Elsevier Butterworth-Heinemann
Draper, S. (2008) Critical Reviews [Student Support Web Page] [Online] Available from
Kerlin, B. A. (no date) Kerlins.net: Qualitative Research. [Web Page] [Online] Available from [Accessed 6 May 2008]
Neville, C. (2005) Introduction to Research and Research Methods. [Booklet] [Online] Available from [Accessed 6 May 2008]
University of Gloucestershire (2008) Centre for Academic Writing and Numeracy Skills – Help With Numeracy [Online Support Materials] .[Online] Available from [Accessed 21 May 2008]
University of Lancaster (2008) Maths Skills: Web Links [Online]. Available from < http://www.lancs.ac.uk/depts/celt/sldc/mathswebsite/web-links.html
> [Accessed 21 May 2008]
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