20 credits at level HE5
An introduction to the intellectual foundations of entrepreneurship and enterprise
An introduction to enterprise skils as a medium to help develop employability and innovation
An introduction to the 'enterprise culture' and changes in management practice, behaviour and skills
An introduction to the issues involved in generating ideas for new products and services, and evaluating and communicating the new products and services in both new and mature companies.
1. The entrepreneurial process
2. Enterprise concepts and contexts
3. The Enterprise Culture and the enterprising person
4. Enterprise, creativity and innovation
5. Researching Markets
6. Opportunity evaluation and intellectual property protection
7. Launching the product or service
8. Growth or consolidation: what happens after the launch?
Teaching is centred on weekly three-hour class sessions over 14 weeks.
The learning and teaching strategy introduces students to the theory underpinning entrepreneurship, and aims to create an awareness of practice within the wider business world.
Classes will include lectures, case study-based seminar sessions and tutorials.
The lectures will provide the knowledge and understanding of the theoretical frameworks and concepts which underpin the subject.
Case study-based seminars will be student-centred, requiring students to work in groups on the application of lecture concepts, and on the interpretation of case study-material with feedback sessions allowing opportunity for further general discussion of the concepts as well as formative feedback.
Case-study material will be drawn from a wide range of business sources across the private and non-profit sectors. Subject to their availability, outside speakers will be invited to contribute to class sessions.
NB Where this module is offered online (via BoltOnline) lectures and seminars delivered by Elluminate.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||understand the concept of Business Enterprise and its scope||apply concepts of Business Enterprise to a real case-study of an entrepreneur|
|2.||understand the different types and forms of enterprise activity||distinguish between different types of enterprise activity and define their characteristics|
|3.||be able to discuss the factors which influence the development of enterprise in individuals, particularly in relation to the studentís own self-development||prepare a personal action plan identifying a career/research aspiration and involving completion of a skills audit.|
|4.||be able to explain the relationship between enterprise, creativity and innovation||apply the relevant concepts in case study scenarios|
|5.||be able to understand barriers to enterprise in new and mature organisations||discuss barriers to enterprise in new and mature organisations via relevant case studies|
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Personal Action Plan||Group presentation based on case study of real-life entrepreneur||Group report based on case study of real-life entrepreneur||Case-study issued in advance, with questions, to enable students to research and reflect on their ideas|
There are no prerequisites for this module.
You cannot take this module if you are taking or have taken:
Kirby, D. (2003) Entrepreneurship, McGraw Hill
Bridge, S. and O'Neill, K. (2003) Understanding Enterprise, Entrepreneurship and Small Business, Palgrave MacMillan Press
Scott I. (2004) Tortoise Walking for Beginners, Enterprise Island
Burns, P. (2001) Entrepreneurship and Small Business, Palgrave MacMillan Press
Journal of Entrepreneurship
Journal of Small Business and Enterprise
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