20 credits at level
This module is designed to permit students to understand the financial and business structures of the media, creative and digital industries
To help students address organisational structures and issues related to the three industries
To explain the function, and interaction between the media, creative and digital industries
To understand how individuals and businesses operate within each of these industries
Job specifications across all industries
The structure of TV, film and radio production across all terrestrial and digital channels and DAB
The structure of creative industries including music production
The structure of the digital industries including games and web design
Regulatory authorities including Office of Communications, BBC Trust and radio and digital industries regulatory authorities
Financial and legal implications of programme making and project planning across all three industries
Lectures are used to introduce principles and techniques, drawing on case study material and other information sources plus support work undertaken via practical sessions and assignment work.
Supervised practical sessions will enable demonstration of computer based tools, techniques and permit students to demonstrate understanding of skills.
Unsupervised practical sessions will permit students to develop their skills further.
Supervised Practicals 14
Unsupervised Practicals 56
Background Reading/Research 42
Assignment Work 60 Total 200
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||1. Assess the structures of the media, creative and digital industries||1. Discuss the importance of industry developments and changes in different environments|
|2.||2. Demonstrate understanding of the financial legal and organisational implications on the media, creative and digital industries||2. Draw up mind maps and flow charts outlining the structure of each of the three industries|
|3.||3. Describe the regulatory authorities within each of the three industries||3. Provide evidence of reading and note taking strategies employed|
|4.||4. Use ICT to enhance the presentation of assignments||4. Present information in the verbal presentation and accompanying material using ICT|
|5.||5. Work effectively in a team||5. Apply team work in a group presentation|
|6.||6. Monitor developments in the media, creative and digital industries||6. Discuss the importance of industry developments and changes in different environments|
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||A portfolio containing all elements of assessment criteria, submitted at varying points throughout the semester to assess engagement, and receive formative feedback.||A group presentation||Students are required to attend all classes regularly, and submit elements of the assessment work at the specified times. This enables the students to get the necessary formative feedback, and the module tutor to identify problem areas and offer appropriate|
There are no prerequisites for this module.
No restrictions apply.
Briggs, A. and Cobley, P. (2002) The Media: An Introduction. Longman
Harlow: Longman. (A collection of short chapters on key topics within Media Studies).
Price, S (1998 2nd ed) Media studies. London, Longman
Williamson, J. and M. Cloonan (2007) ‘Rethinking the music industry’, Popular Music, issue 26/2, pp. 305-322. [Online] Available at: http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=992200
Art News Blog (2007) What is art? What is an artist? [Online] Available at: http://www.artnewsblog.com/2007/06/what-is-art-what-is-artist.htm
|Host Subject Group:||Business Logistics and Information Systems|
|User Name||Date Accessed||Action|