20 credits at level HE4
The aim of this unit is to provide the student with the management and administrative skills necessary to function effectively within the art form. The unit will develop knowledge and skills that allow the student to operate within the industry; specifically to identify sources of finance, administer and control operational expenditure and secure a return in artistic, financial and benefit terms.
Management techniques Time management: using time effectively, effective scheduling, prioritising, action planning. Personnel: personal qualities inventory, team building, leadership skills. Managing risk: risk analysis, contingency planning
Information systems Skills: keyboard, IT, letter and report writing. Systems: spreadsheets, databases, quality allowance, office management
Marketing and promotional strategies Strategies: recognising and analysing market trends, matching demand and provision, compiling audience profiles, using appropriate marketing and promotional techniques
Financial management Funding and finance: funding mechanisms and access methodology, financial frameworks within the arts, budgetary controls and auditing methods, accurate financial projections and grant processing, financial records appropriate to operational and legal requirements.
Learning and Teaching Strategy, Methods and Time Allocations
This module will be teacher led in the first instance to impart specific knowledge regarding funding and legal requirements. The students will apply the knowledge acquired to a production project or series of projects and show their knowledge and understanding via in course assessment and course work.
Tutor Contact Time 10
Portfolio Preparation 120
Work based learning and personal study 70
Most of the evidence for this module will be achieved through coursework. Evidence will be generated by the student’s portfolio and practical application of the knowledge and understanding achieved. The student’s will be assessed on their ability to apply the knowledge and the portfolio/logbook will record the individual student’s progress and self evaluation.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||1. Develop competence in the management techniques of arts operations||
• Prepare and employ effective work schedules
• Complete a skills inventory
• Apply risk assessment techniques and draw up contingency plans
• Recognise and harness expertise within teams.
|2.||2. Manage information systems to support administrative procedures
• Use a range of IT applications
• Interpret statistical data and process if effectively
• Access data, create and maintain a database of useful organisations.
|3.||3. Develop expertise in marketing and promotional strategies
• Identify target markets and generate audience profiles.
• Formulate and implement a marketing strategy
• Devise promotional materials
|4.||4. Develop expertise in financial management techniques as applied to the arts
• Manage accounting mechanisms and devise a system of budgetary control.
• Prepare, interpret, evaluate and display financial records appropriate to organisational and legal demands
• Create internal and external financial reports that reflect an organisation’s financial performance.
Your achievement of the learning outcomes for this module will be tested as follows:
Before taking this module you must have successfully completed the following:
No restrictions apply.
Maclean S Practical Guide to Theatre (Hodder & Stoughton 1996)
Maitland H & Meddick J The Marketing Manual (Arts Council of Great Britain 1990)
Menear P & Hawkins T Stage Management & Theatre Administration (Phaidon Press 1993)
Norton M Writing Better Funding Applications (Directory of Social Change 1992)
Pick J & Anderton M Arts Administration (Routledge 1995)
|Host Subject Group:||Creative Studies|
|User Name||Date Accessed||Action|