15 credits at level HE5
The module is designed to provide you with the underpinning knowledge and skills to be enable you to plan the development of a business. You will explore different types of business opportunities for complementary therapists, conduct market research and develop a business plan.
Qualifying as a complementary therapist: accreditation; how to obtain accreditation.
Business opportunities: types of complementary therapy businesses (e.g. sole traders, franchise, partnerships, voluntary work, working within the health care sector, renting own premises, mobile work).
Marketing : how to carry out market research; networking; advertising; seeking premises; factors to consider (e.g. local competition, socio-economic status of surrounding area; target audience).
Advertising: how to promote a business; types of promotional materials (e.g., business cards, price lists, website, leaflets, gift vouchers, letter headed paper).
Business planning: how to develop and write a business plan; how to conduct a SWOT analysis; factors to consider when setting up a business (e.g., transport, pensions, overheads, regulation)
Resource analysis: costs, required resources and equipment required to start up a business; skills audit; how to research and choose between different suppliers;
Self-employment: finding and securing premises, how to set up a business from home; types of insurance (e.g. car, contents, buildings insurance, the purpose of professional indemnity insurance and public liability insurance; areas requiring specialist cover); insurance providers; maintaining professional ethics and adhering to codes of practice (e.g., not presuming specialist knowledge outside their own training; recording of all details pertaining to the clients medical background and treatment to ensure that all procedures are adhered to, in case of a claim or enquiry).
Business finance: accounting; tax; funding opportunities; costing (e.g. wages, electricity, purchasing of stock and equipment, staff training, rent, travel costs etc) cash flow; setting targets; capital and assets; price of services; types of costs (e.g., fixed and variable, semi-variable) and costing models (e.g., full cost; marginal costing).
Client confidentiality: Data Protection Act; the importance of client confidentiality; how to maintain confidentiality of client records; disclosure of confidential information.
Legalities: where to obtain legal advice; local authority bye-laws; relevant legislation (e.g., health and safety, data protection, equality and diversity legislation).
Transferable skills e.g., learning to learn, problem-solving, numeracy, planning, communication.
A variety of methods will be used such as lectures, group activities, tutorials and class-based activities. You will be assessed through a report with documentary evidence (e.g., evidence of market research, business plan, promotional material), and a presentation.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Analyse different types of complementary therapy businesses, identifying current opportunities that exist within the market.||
1.1 Compare and contrast different types of complementary therapy businesses which exist in the local area.
1.2 Identify a new complementary therapy business to set up, the type of business it would be, and justify your choice.
|2.||Conduct market research into your identified business area and make appropriate choices based upon your findings.||
2.1 Undertake market research using appropriate methods to identify target audience, socio-economic status, local competition and possible premises.
2.2 Discuss the target audience for your business, taking into account local competition, the socio-economic status of your target audience and premises available in your chosen area.
2.3. Identify local bye-laws that may influence your decision making and discuss any necessary actions when setting up your business.
|3.||Develop a business plan that could be used to gain financial backing from an appropriate source and evaluate the plan.||
3.1 Devise a considered and realistic business plan and including two examples of the following to promote your business: price list, internet website, leaflet, poster, advert for local newspaper or gift voucher.
3.2 Identify possible sources of financial backing. Select and justify your chosen source to approach.
3.3 Present an overview of your proposed business, detailing the research you have carried out and decisions made and evaluate the plan.
|4.||Have demonstrated academic skills at level 5.||
4.1 Demonstrate the following in your assessed work:
(i) appropriate structure and good presentation;
(ii) correct use of English (e.g., grammar, punctuation, spelling, style);
(iii) correct use of Harvard referencing;
(iv) theoretical knowledge appropriate to level 5.
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Report and documentary evidence (e.g., evidence of market research, business plan, promotional material) 2,000 words||Presentation (approximately 10 minutes)|
Before taking this module you must have successfully completed the following:
No restrictions apply.
Baker, P. (2002) Business Management for Complementary Therapists. Oxford: Butterworth-Heinemann
Dimond, C & Bridgit, H. (1998) The Legal Aspects of Complementary Therapy Practice: A guide for health care professionals. Edinburgh: Churchill Livingstone.
Harold, S. (2002) Marketing for Complementary Therapists. Oxford: How to Books.
Hinks, V. (2000) Complementary Therapy Practice: A Practical Guide. H.I.: Quay Books.
Micozzi, M. (2001) Fundamentals of Complementary and Alternative Medicine. London: Mosby.
|Host Subject Group:||Education|
|User Name||Date Accessed||Action|