20 credits at level HE4
This module will give students an opportunity to explore the tools and techniques of several design packages to create a variety of outcomes appropriate to a professional level of reproduction. Students will create a wide variety of outcomes which demonstrate an advanced level of understanding of the issues surrounding print and design. This module will aim to provide an overview of painting, drawing, typography and DTP software, which will form the basis of many student projects throughout the course. This module encourages students to express imaginative skills, it is therefore appropriate that some critical self-reflective practice is undertaken.
Bitmap and vector graphics; Layout issues; Typographic skills; Text handling - importing and setting; Importing graphics from a variety of sources; Bezier curves; Drawing/Digital software and devices; DTP and vector applications; Text and image positioning; Legibility and style;
Constraints of reprographic processes; Print finishes; Exporting issues; File formats.
A variety of teaching and learning methods will be used such as demonstration, teacher input, and practical work. Lessons will involve students working on practical projects.
Students will undertake a variety of small projects and maintain a digital diary as evidence of advanced skills, progression and experimentation.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Clearly understand the purpose and advantages of using a vector and DTP package, and how they can be used in the design context.||
1.1 understand the functions of vector and DTP packages.
1.2 select and use appropriate tools necessary for the design context.
|2.||Produce an imaginative and wide range of complex digital graphic outputs to professional specifications using appropriate applications.||
2.1 use skills imaginatively to produce effective representations of Illustrative and graphic imagery within a vector application.
2.2 produce effective representations of page structuring and organisation of text and image in a DTP application imaginatively.
2.3 use effective typographic skills to enhance quality of design work.
|3.||Critically evaluate completed projects||
3.1 critically evaluate your own and others’ digital graphics work in relation to the requirements
of the briefs.
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Project work Range of self-directed projects to a given brief||Digital diary -file management of agreed projects (equivalent to 1000 words)|
Before taking this module you must have successfully completed the following:
and/or be taking the following corequisite modules:
You cannot take this module if you are taking or have taken:
Aynsley, J. (2001) ‘A Century of Graphic Design’ London: Mitchell Beasley
Carter, D. E. (2001) ‘The Big Book of Corporate Identity Design’ Watson-Guptill Publications
Hollis, R. (2001) ‘Graphic Design, A Concise History, Revised Edition’ London:Thames & Hudson
Pensver, N. (2001) ‘Pioneers of Modern Design’ London: Penguin Books
Spiekermann, E. (2001) ‘Stop Stealing Sheep and Find Out How Type Works’ Adobe Press, Berkeley, CA; US
Walter, J. A. (1989) ‘Design History and the History of Design’ London: Photopress
Meggs P. (1991) ‘A History of Graphic Design’ New York: Van Nostrand Reinhold
Ennis J. (1997) ‘An Artists Guide to Computer Illustration’ New York:Madison Square Press
Gordon B and Gordon M. (Consultant Editors) (2002) ‘The Complete Guide to Digital Graphic
|Host Subject Group:||Art and Design|
|User Name||Date Accessed||Action|