20 credits at level HE4
This module will give students an opportunity to explore, experiment and apply principles of typography across a broad range of digital media and platforms. You will begin to explore the experimental and creative capabilities that exist within typography by a process of idea generation, research and practical activities. You will develop an awareness of design, communication and meaning when combining text and image. You will explore how type can be used to alter or influence the meaning of arranged words.
History of type and letterform
Aesthetics of type and design
Introduction to type: rules and conventions
Application of type: layout and form
Digital type: exploration and application, idea development alteration of meaning
Experiemental processes to create visually stimulating design
Evaluate: communication, aesthetics, fashions and style
Students will have lectures and practical sessions which will involve group work and group discussions as well as individual work. A blended learning approach will be adopted.
You will undertake a project with the following components which will determine your grade for the module:
- a comprehensive sketchbook of explorations relating to historical and contemporary examples and applications of typography;
- a portfolio of typographical design outcomes, demonstrating the creative application of typographic rules, principles and conventions.
- a digital diary documenting your techniques and reflecting on your ongoing progress (approximately 750 words)
- an evalution of your final pieces (approximately 500 words).
You will be given formative feedback on your assessment work-in-progress.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Research and explore effective examples of typography.||1.1 Research the work of practitioners and evaluate the effectiveness of their typographic output.|
|2.||Be able to develop experimental typographical ideas for contemporary design and communication solutions.||2.1 Create experimental typographical ideas for contemporary design and communication solutions showing exploration of use of type, characterforms and layout and comment on the effectiveness of your solutions.|
|3.||Create a range of typographical design solutions for a variety of media and evaluate your work||
3.1Create effective typographical design solutions demonstrating the creative application of typographic rules, principles and conventions
3.2 Output your work for a variety of media
3.3 Evaluate your work in relation to design, communication and meaning
Your achievement of the learning outcomes for this module will be tested as follows:
There are no prerequisites for this module.
No restrictions apply.
Lupton, E. (2004) Thinking with Type: A Primer for Designers: A Critical Guide for Designers, Writers, Editors, & Students. New York: Princeton Architectural Press
Squire, V. (2007) Getting it Right with Type: The Dos and Doníts of Typography. London; Laurence King Ltd
Wilson, H. (2008) 1,000 Type Treatments: From Script to Serif, Letterforms Used to Perfection. Gloucester, Massachusetts: Rockport Publishers Inc
Craig, J. & Bevington W. (2006) Designing with Type, 5th Edition: The Essential Guide to Typography. New York: Watson-Guptill Publishers
Elam, K. (2004) Grid Systems: Principles of Organizing Type (Design Briefs). New York: Princeton Architectural Press
Ambrose, G. & Harris, P. (2005) Basics Design: Layout. Switzerland: AVA Publishing
Middendorp, J. & Spiekermann, E. (2009) Made with FontFont: Type for independent minds. USA: Mark Batty Publisher
Samara, T. (2005) Making and Breaking the Grid: A Graphic Design Layout Workshop. Gloucester, Massachusetts: Rockport Publishers Inc
Heller, S. & Anderson, G. (2009) New Vintage Type: Classic Fonts for the Digital Age. London: Thames & Hudson
Type Directors Club (2009) Typography 29 : the annual of the Type Directors Club. New York : Collins Design
Heller, S. & Fili, L. (1999) Typology: Type Design from the Victorian Era to the Digital Age. San Francisco: Chronicle Book
Berry, J. (2005) U&lc : Influencing Design & Typography. West New York: Mark Batty
|Host Subject Group:||Art and Design|
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