20 credits at level HE5
This module will give students an opportunity to experiment and explore the parameters and limitations of packaging design. Students will develop an awareness of contemporary manufacturing technology, processes and materials. Students will produce packaging solutions after considering environmental versus aesthetic issues. Students will also be required to select, identify and consider type forms for their design solutions.
Research and Development; Packaging Types; Packaging Terminology; Product characteristics (solid, liquid, perishable); Practical needs (containment, protection, information, display, health and safety, production, environmental); Packaging manufacturing technology, processes and materials; Historical and contemporary examples; Typographic design solutions; Packaging design solutions; Visuals and mock-ups.
A variety of teaching and learning methods will be used such as demonstration, teacher input, experimentation and practical work. Students will work individually and in groups. Lessons will involve students working on practical projects. Students will undertake a variety of small projects and produce visuals and mock-ups.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Demonstrate an understanding of current packaging manufacturing terminology, processes and materials.||1.1 describe current packaging manufacturing terminology, processes and materials.|
|2.||Experiment and explore package design and product characteristics.||
2.1 experiment and explore the parameters and limitations of packaging design.
2.2 consider practical needs and product characteristics.
|3.||Develop a range of experimental packaging solutions.||
3.1 develop a range of experimental packaging solutions fulfilling the practical needs of the product.
3.2 explore and evaluate typographic design solutions.
3.3 develop a range of experimental packaging solutions fulfilling requirements of the briefs.
|4.||Critically evaluate the process of developing a variety of packaging solutions in order to produce effective outcomes.||4.1 critically evaluate the process of developing a variety of packaging solutions in order to produce effective outcomes.|
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||A portfolio of research relating to the manufacturing terminology, processes and materials.||Visual and mock-ups A range of experimental packaging solutions||Evaluation (equivalent to 750 words)|
Before taking this module you must have successfully completed the following:
No restrictions apply.
Denison, E. (2002) ‘Packaging Prototypes (Design Fundamentals Series)’, London: Rotovision
Fishel, C. (2001) ‘The Perfect Package’, Massachusetts; USA: Rockport
Foster, J. (2007) ’FOR SALE - 200 Innovative Packaging Designs’, Cincinnati; US: How Design Books
Lianshun, S. (2007) ‘Displays - Ready to use Display Packaging’’,
Singapore: Publisher Page One Publishing
Mason, D. (2001) ‘Experimental Packaging’, East Sussex; UK: RotoVision
Sonsino, S. (1990) ‘Packaging Design, Graphic Materials and Technology’, London: Thames & Hudson
Tanabe, R. (2007) ‘Packaging Design in Japan’ , Japan: Index Books
Vich I. (2007) ‘Just Labels’ , Spain: Index Books;
|Host Subject Group:||Art and Design|
|User Name||Date Accessed||Action|