20 credits at level HE4
In this module you will be introduced to the nature of the media, digital and creative industries to help you understand the structure and types of roles that exist in these industries. You will then focus on your skills, abilities and qualifications and explore the kinds of employment you wish to engage in both now and in the future, and the type of development you need to be successful in your chosen career path. The module will also help you to prepare for your intended career as you will learn how to assess potential employment opportunities, prepare professional curriculum vitae, apply for work, and perform effectively in a range of interview situations that are practiced in the industries. You will also learn how to undertake a reflective approach to marketing yourself, so that you learn from your experiences and improve your practice.
The Media, Digital and Creative Industries
Structure of the industries; types of organisations in the industries; TV genres and digital content; media processes (pre-production, production, post production); key personnel, their job roles and profiles; types of work and employment; recruitment processes.
Sources of employment; researching jobs and the job market; career planning; skills audit; personal SWOT analysis; matching your own profile to jobs; building networks for progressing your own career; personal development planning (PDP); nature of careers (e.g., protean; portfolio careers; boundaryless careers) and the implications for career management; work-experience placement preparation; work-experience placement induction.
(i) Application for work: CVs (analysing CVs; how to write effective CVs; production of a professional CV); covering letters and email; effective communications; analysing job and employer requirements (using job adverts, job specifications, person specifications and speculative approaches); effective use of ICT for the production of professionally produced letters, emails and CVs.
(ii) Interviews: types; preparation (e.g., researching the industry and current affairs; production of a portfolio of past work / achievements); format; how to be impressive; effective oral, written and non-verbal communication; asking and answering questions; receiving feedback; dealing with rejection; obtaining and using feedback; psychological factors (e.g., confidence and self-efficacy; managing anxiety; having empathy with interviewers).
(iii) Assessment Centres: purpose; examples of activities (e.g., giving a presentation / pitch; tests; scenarios / case studies).
(iv) Building and maintaining effective relations: attitude; fitting in; creating rapport.
Reflecting on experience of the job hunting process; action planning for improvement.
Study/ Academic Skills and Personal Development Planning (PDP)
Assessment requirements for the module and academic terminology; presentation of work for assessment; Harvard referencing; plagiarism and how to avoid it; portfolio building; research skills; use of ICT (e.g., word processing, internet; email; social networking); ePDP; progressing the Individual Training Development Plan; maintaining the workplace diary.
A blended learning approach will be adopted which means you will have access to materials on-line as well as having face-to-face sessions. The module will be delivered using a variety of teaching and learning methods and strategies. You will have formal input and practical sessions and will work individually and in groups. You will participate in discussions and engage in experiential learning activities. You will receive a mock interview and be given individual feedback on your performance. Where possible, the tutor for the module will be supported by additional industry professionals who will interview students and give feedback to them.
There are three items of assessment. The first is a Career Portfolio in which you will show you have conducted research into, and understand, the structure of the industry. You will then select and conduct research into an organisation in the industry in which you would like to work, and choose a specific relevant job you would like to apply for. You will also analyse your own skills and knowledge and your development needs, undertake a personal SWOT analysis and prepare for a mock interview for your selected job. The second item of assessment is attending the mock interview for your chosen job, undertaking a reflective evaluation on how well you prepared for, and performed in, the interview, and devising an action plan for improvement in these areas. The third item of assessment is a work-experience assignment.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Understand the structure of the media, digital and creative industries, the jobs within them, and the recruitment processes used in them.||
1.1 conduct in-depth research into an agreed sector within the media, digital and creative industries.
1.2 describe the structure of the media, digital and creative industries, the jobs within them and the recruitment processes used in them.
|2.||Undertake a personal audit and SWOT analysis, devise a career plan, and justify the plan.||
2.1 undertake a personal audit and SWOT analysis and devise a career plan in relation to an appropriate job for your personal profile.
2.2 justify the career plan relevant to 2.1 above.
|3.||Understand the processes of preparing for, applying for, and gaining appropriate work in the media, digital and creative sector.||3.1 compare and contrast processes of applying for jobs in the sector and explain the implications of these with regards to how you approach obtaining work.|
|4.||Apply for a job and undertake a mock interview.||
4.1 apply for an appropriate job by completing a CV and writing a letter of application to a professional standard demonstrating you can match your personal profile to the job.
4.2 perform as an interviewee at a mock interview to a professional standard.
|5.||Reflect on your preparation for the interview and your performance at the interview, and action plan for improvement.||
5.1 reflect on, and analyse, your performance in applying for a job and being interviewed, and critique your own performance.
5.2 devise an action plan for improvement showing you have taken into consideration feedback from relevant others.
|6.||Explore your placement organisation and the role you will undertake in your work-experience placement.||
6.1 locate your placement organisation in the sector and describe the type of organisation it is and its purpose;
6.2 identify the roles of key personnel with whom you will be working or with whom you work;
6.3 explain your role and the importance of your role to the organisation;
6.4 explain how the role you are undertaking fits your career plan and identify what skills, knowledge and experiences you hope to gain from undertaking the placement.
|7.||Demonstrate academic skills at level HE4.||
7.1 demonstrate the following in your assessed work:
(i) appropriate structure and good presentation;
(ii) correct use of English (e.g., grammar, punctuation, spelling, style);
(iii) correct use of Harvard referencing;
(iv) theoretical knowledge appropriate to level HE4.
|8.||Initiate your e-PDP and successfully begin your work-experience placement.||
8.1 initiate your e-PDP;
8.2 provide evidence that you have successfully completed your induction at your work-experience placement;
8.3 successfully complete your Individual Training Development Plan;
8.4 begin your workplace diary.
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Career portfolio with the following area of contents: - The structure of the Industry - Research on a specific organisation - A job: research a specific, selected, relevant job to apply for (detailing the job role, where it fits into the organisation, what it involves, and the skills needed to undertake it effectively). - About you (CV, skills audit, development needs, personal SWOT analysis, match between you and the job). This will form part of your PDP - Interview notes Equivalent to 1,500 words||-Undertake a mock interview for an agreed job - undertake a reflective evaluation of your preparation and performance, and action plan for improvement. Mock interview (15 minutes) Reflective evaluation / critique (400 words) Action plan for improvement (120 words)||Work-experience assignment (700 words) - an exploration of your placement organisation and the role you will undertake in your work-experience placement.|
There are no prerequisites for this module.
No restrictions apply.
Burns, T. & Sinfield, S. (2003) Essential Study Skills: The Complete Guide to Success @ University. London: Sage
Gibson, J. (ed) (2008) Media 08: The Essential Guide to Changing Media Landscape London: Guardian Books
Goodchild, J. & Baillieu, B. (2002) The British Film Business, Chichester; John Wiley & Sons.
Iosfidis, P., Steemers, J. & Wheeler, M. (2005) European Television Industries, London: BFI Publishing
Jackal, A. (2003) European Film Industries (European Film and Television), London: BFI
Moran, A. (1996) Film Policy: International, National and Regional Perspectives. London: Routledge
Viney, R. & Clark, V. (2004) Teaching Contemporary British Broadcasting, London: BFI
Sight and Sound
|Host Subject Group:||Art and Design|
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