20 credits at level HE6
The module addresses more analytically many of the issues introduced in the module Management and Enterprise 1, the module developes these issues further. The student will be expected to apply topics that where previuously only treated at the level of appreciation and understanding. In addition new topics are introduced such as strategic management that will enable the student to develope other perspectives of business other than the sometimes narrow focus of the engineering functions.
Enterprise and the achievement of success in enterprise will be a key part of this module.
Business issues context:
Management principles and practice
Marketing a product
Customer interface e.g. communication and negotiation
Entering a contractual
Deriving, monitoring and controlling budgets
Strategic analysis and evaluation
Evaluation of concepts
Differentiation in the market place
Competitive advantage in the market place
Legal issues associated with a new company
Selling a conceptual idea
Running a business
Producing a business plan
The role of the engineer in business in the U.K.and internationally.
PDP as per the Universities guidelines
Skills and opportunity and motivation analysis with respect to career development.
Exit strategies and implementation e.g. finding work or further study
The module will be delivered both as a lectures and practical sessions. The lectures will essentially be supporting the practical sessions in which the students engage in role-play and evaluation of case studies. In the practical sessions the student will also apply some of the PDP concepts e.g. CV production or career plans.
Practical assessment will be by elements of coursework eg. the production of a business plan, a patent application, or a researched report or presentation into a relevant topic area.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||have an in depth understanding of management and business practices and their limitations in the areas relevant to electronics and computer engineering.||evaluate case studies and real scenarios by literature research, reach and justify your conclusions in the applied area of the business of electronics and computing.|
|2.||be able to address the factors that are needed to both help ensure the success of enterprise and avoid failure.||derive and justify the critical success factors that are needed as part of a specific start-up business in the field of electronics and computer.|
|3.||be able to analyse specific examples of ethical and unethical behaviour in the area of electronics and computer engineering and in other areas.||evaluate case studies and real scenarios by literature research, reach and justify your conclusions regarding ethical issues in electronics and computing.|
|4.||be able to take a holistic view of the impact electronics and computer engineering in a global society.||demonstrate that you have an understanding of the role that electronics and computing plays in the global economy and society by evaluating cases.|
|5.||be able to undertake quantitative risk analysis and evaluate the outcomes.||use quantitative and qualiataive methods for risk analysis and decision making using case studies in electronics and computer engineering.|
|6.||enhance their communication skills to a standard acceptable in the workplace.||produce a report or presentation based on a real scenario relating to electronics and computer engineering.|
|7.||be able to learn independently and be able to understand concepts other than engineering.||demonstrate that by literature search you can appreciate other concepts of business and management such as financial control systems or motivation.|
|8.||have a suitable model for career planning and will have undertaken relevant career planning.||enhance and update a PDP plan that optimises the student's chance of success in the transfer from education to the workplace.|
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Individual report of a business plan based on a start-up company||Individual report based enhancement on one of the topics studied in Semester 2||Individual presentation on a topic of relevance to the module|
Before taking this module you must have successfully completed the following:
No restrictions apply.
The IEE Engineering Management magazine ISSN 0960-7919
The Engineer in Business, Mike Lanigan ISBN 0-201-41695-6
Project Management, Harvey Maylor ISBN 0-273-61236-0
Principles of Marketing Kotler, Saunders, Armstrong
|Host Subject Group:|
|User Name||Date Accessed||Action|