20 credits at level HE4
This module will introduce the concept of fashion and the fashion industry. It will look at how and why fashions emerge, are accepted by consumers, and change over time. Concepts such as fashion adoption models, fashion forecasting, and the fashion calendar, will be introduced. The key roles played by designers and retail buyers will be examined. A structured visit programme will develop studentsí awareness of the contemporary UK fashion industry.
In addition to formal lectures, learning will be facilitated using case studies, videos and practical activities. Class activities will be supported by online learning resource materials produced for the module. The module will also be supported by a structured visit programme incorporating visits to appropriate fashion industry events.
The module will be assessed by means of a group colour forecasting assignment, requiring submission of a trend board, log book and verbal presentation; and an individual product tracking assignment, requiring submission of a written report and a verbal presentation.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Demonstrate an understanding of the role of colour and trend forecasting||
Propose and explain the reasoning behind colour predictions for a given fashion season
|2.||Use the internet and other appropriate sources for fashion research.||
Access suitable websites and resources and evaluate the information given.
|3.||Demonstrate an understanding of the structure, workings and timetable of the fashion industry||Track a fashion item from initial trend forecasts through to product in store, identifying the timing of the various stages and the participants involved in the process.|
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Colour Forecasting Assignment (Group)||Product Tracking Report (Individual)|
There are no prerequisites for this module.
No restrictions apply.
Jackson & Shaw (2006) The Fashion Handbook. Routledge
Brannon (2005) Fashion Forecasting: Research, Analysis & Presentation. Fairchild Books.
Diane & Cassidy (2005) Colour Forecasting. Wiley Blackwell
DTI (2005) Designer Manufacturing Handbook
Frings (2007) Fashion: From Concept to Consumer (9th Ed.). Prentice Hall
Goworek (2007) Fashion Buying (2nd Ed.) Blackwell Science.
Jackson & Shaw (2000) Mastering Fashion Buying & Merchandising Management. Palgrave Master.
Tungate (2005) Branding Style from Armani to Zara. Kogan Page.
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