20 credits at level HE4
This module introduces the student to the history of the genre of Music Video. Starting in the 1950's with live video performances transmitted on TV programmes such as American Bandstand, Shindig, and The Ed Sullivan Show; continuing on through to the introduction of MTV in 1981; to the rise of the modern music video and its abstracts.
This module also investigates the influences of film and television soundtracks on such shows as the Monkees; the preconceived effects in a social context of the media such as the Vietnam conflict and the Civil rights movement; the significance of the medium and how it evolved to its modern contemporaries of auteurship and the rise of MTV and the celebrity of Directors as auteurs from Michelle Gondry to Spike Jonze from Chris Cunningham to Hype Williams.
Detailed attention is paid to the auteurs for their visual styling and techniques attributed to their technology and frame composition. The advent of technology is another strong focus within this course as we look at its impact on the style of the music video director. Furthermore the module explores, in context to the era, the effects of the technology available in the development and production of music videos from the kinetoscope to the rotoscopic line art techniques
Overview of the Music video creation process
Influences of Television and film on music video
Overview of the technologies of the film and video industry
Role of music video in contemporary society
Style and genre of music video
music video and the internet, including "fan made" videos
information and Study Skills:
Use of conventional and modern library functions; literature searches, including WWW; Harvard referencing; practise in note making, paraphrasing and summarisation.
Organisation of study time.
Group and team work
Learning will take place through a series of lectures and presentations. Considering the overwhelming gamut of music videos on the internet platform, this is more of a theory based course on structure and open to wide scale debate and interaction amongst the students when it comes to aesthetic analysis of the directors styling and technique.
Formal lectures (28).
Core skills (14).
Directed reading including filmography(54).
Directed research (54).
Assignment preparation and implementation (50).
Total of 200 hours
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Summarise the history, development and creation of the Music Video from the 1960s to the present.||
- Conduct a literature search, to include web searches.
- Define key moments in the development of the music video
- Communicate findings via presentation and report
|2.||Explain how historical, social and technological factors have influenced the development and creation of music videos.||
- Discuss the social factors surrounding the creation music video and music videos effects on society
- Describe basic technological changes that have taken place in relationship to music videos (film)
|3.||Undertake simple analyses of the different music video styles and genres in the context of the era they were created||
- Research a topic on an individual and/or group basis.
- Communicate findings via report and presentation
|4.||Employ general time management techniques.||
- Achieve group presentation task by allocating and fulfilling individual responsibilities.
- Work to deadlines during structured activities and projects.
|5.||Reflect on own learning and catalogue progress||
- Assess self and peers according to agreed criteria
- Make a positive contribution in group and team activities.
- Evaluate group progress and effectiveness.
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Continuous in class assessment based on group research/ exercise||Research Project, report and personal presentation using Power point||Production of a time management plan and group work report|
There are no prerequisites for this module.
No restrictions apply.
Foss, Bob (1993) Filmmaking: Narrative and Structural Techniques Silman James Press. ISBN 1-879-50514-2
Vernallis, Carol (2004) Experiencing Music Video: Aesthetics and Cultural Context, Columbia University Press ISBN 0-231-11798-1
G.Turner, (1983) Video Clips and Popular Music, in Australian Journal of Cultural Studies 1/1,1983 , 107-110
Kleiler, David (1997) You Stand There: Making Music Video, Three Rivers Press ISBN 0-609-80036-1
Austerlitz, Saul(2007) Money for Nothing: A History of the Music Video from the "Beatles" to the "White Stripes" Continium International ISBN-13:0-978-0-8264-1818-0
Bordwell, David (1998) On the History of film Style, Harvard University press. ISBN: 0-674-63429-2
Reitag, Roland (2008) The "Beatles" on Film: Analysis of Movies, Documentaries, Spoofs and Cartoons, Transcript Verlag. ISBN: 3-899-42885-4
The Work of Directors: Spike Jonze/Chris Cunningham/Michel Gondry ASIN: 00065AXTM
The Director's Label Box Set, Vol. 2: Anton Corbijn / Johnathan Glazier / MarkRomanek / Stephane Sednaoui. ASIN: B0009XRZRY
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