20 credits at level HE6
Students would focus on distribution strategies and how to market their products after making them and distributing such products as recordings from Film festivals, broadcast channels, internet/digital platforms, etc. Further more the module aims to look a style and visual aesthetic when it comes to selling oneself as a filmmaker and a company. To stand out above the competition and to focus on these important avenues.
The aim of this module is also to help students focus on what to do after they make the video by taking up the reins of distribution and have the students acknowledge their unique selling points as an auteur through evaluation of work they have on offer to distribute.
Demographic analysis and marketing schemes.
Artwork, presentation, and communication skills
Marketing concepts and principles
Characteristics of product
Marketing and distribution in the creative industries - social responsibility, SMEs, glabalisation
Strategic marketing management - planning and research
The marketing mix
Learning will take place through a series of 1 hour lectures and presentations. This is a highly interactive module based on contextual analysis and theoretical deconstruction.
Formal lectures (20).
In-class coursework (60).
Directed research (20).
Assignment preparation and implementation (100).
Total of 200 hours
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||be able to identify target audiences and market strategies for the distribution of Music Videos.||
-Critically analyse case studies of music video marketing to conceptualising and targeting music video audiences
-Evaluate the role of the music video as a marketing and promotional tool of the music industry identifying alternative approaches to marketing music and music video.
-create an appropriate marketing & distribution programme which remains within budgetary constraints
|2.||be able to demonstrate knowledge of the barriers to effective Marketing Planning||
-Differentiate between the elements of the distribution and marketing chain
-produce market-led strategies in response to the material received from an client
|3.||Be able to present ideas to senior management in a professional manner||- Illustrate through a presentation to a simulated management team, making recommendations as to proposed marketing and distribution campaign|
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Develop a music video marketing portfolio, identifying and using different strategies based on genre as well as the retro-examination of existing music video campaigns|
There are no prerequisites for this module.
No restrictions apply.
Durie,John, Pham, Annika & Watson, Neil (2005) Market and Selling Your Film Around the World: A Guide for Independent Filmmakers. Silman-James Press ISBN:1-879-50543-6
Lukk, Tiiu (1997) Movie Marketing: Opening the Picture and Giving It Legs Silman-James Press. ISBN: 1-879-50538-X
Bordowitz, Hank (2007) Dirty little secrets of the record business, Chicago review Press. ISBN: 1-556-52643-1
Bosko, Mark Steven (2003) Complete Independent Movie Marketing Handbook: Promote, Distribute and Sell Your Film or Video, Michael Wiese Productions. ISBN: 0-941-18876-0
Marich, Robert (2005) Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents, Focal Press. ISBN: 0-240-80687-5
Page-Thomas, K. L. (2005). Electronic Marketing: The Bigger Picture. The Marketing Review, 5(3 (Autumn)), 243-262.
Fifield, P (2006) Marketing strategy, 3rd edition, Oxford: Butterworth-Heineman Ltd.
Kotler, P and Keller, KL (2005), Marketing management, 12th edition, Upper Saddle River, NJ: Pearson Prentice Hall.
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