20 credits at level HE5
The aim of this module is to give you the skills needed in order to take your digital design outcomes and transform them into artwork that will allow you to have them printed professionally. You will build on the typographic and visual literacy skills acquired during HE4 and develop the knowledge and skills necessary in order to turn your design outcomes into digital artwork that may be printed professionally.
This module will deal predominantly with the production of artwork for offset litho printing. However along the way you will explore the notion of craft and its role in digital design practice and techniques. You will look at the intellectual and theoretical processes of craft in the digital forum. In looking forward you will explore what has gone before and learn where some of the techniques we rely on today have their origins.
Through a number of simulated design briefs you will have the opportunity to develop your cognitive, analytical, craft and digital skills to a level that equips you to begin to become practitioners within the print environment.
You will also develop the ability to find creative and technical solutions to a range of creative problems/briefs and begin to develop the language of artwork and print for offset litho production. Knowing when to select offset litho is an important part of being a designer, however to do so, you need to know and understand the alternatives such as digital press and gravure production. This module will equip you with those key skills.
You will study the development of cognitive, analytical, creative, craft and technical skills, which will enable you to deal with the professional print environment in response to one or more simulated live client brief. This will offer you the vehicle to both understand and resolve theoretical and technical design problems in appropriate and creative way.
You will explore the appropriateness of use and differences in colour print management systems for offset litho. You will look at Pantone and CMYK colour systems which will provide you with an understanding of when and how to use each system.
Health and Safety
A recap and reminder of the Health and Safety content of the Programme Handbook
This module will be delivered through a series of both technical and design based lectures.
You will regularly be exposed to material that has been printed professionally and you will learn techniques such as spot varnish and die cutting. You will understand when and how to apply pantone colours and the strengths and limitation of the CMYK palette.
An important aspect of this module is the development of ideas. Students will work in groups on a number of short exercises designed to develop the capability of generating ideas. You will produce mood boards and diagrams to describe your target market and get to know your consumer. You will become aware of client limitations in budget and timescales and learn how to respond to each from a design and production standpoint.
Regular critique session with either the whole class or in small groups will provide the space for students and staff to evaluate work in progress. All students are expected to bring specified work to class in order that this important learning process takes place.
The internet holds a rich source of educational material and is particularly suitable for the education of a graphic designer. The university virtual learning environment provides 24-hour access to the module specification targeted study resources and the facility to debate and exchange ideas with peers through forums and with home based and international students.
Personal exploration of the subject will present the graphic design industry in context both nationally and internationally, and explain the intellectual and practical processes required to answer a print based brief.
Studio based practical projects will challenge you to create dynamic solutions to complex, integrated design problems and present them as visuals and digital artwork for offset litho production.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Be able to discuss the research and practical components employed in producing successful graphic design solutions from brief to printing press||Have provided appropriate and relevant evidence of your research and practical journey during group discussion/critique/presentation/sketchbook journal and design/artwork outcome|
|2.||Be able to demonstrate a clear understanding of the brief, the issues present and the intellectual processes involved in speaking directly to the target market to execute a graphic design job from the original brief to the printed job||Have analysed a design brief, adequately identifed issues and found appropriate solutions which are relevant to both the target market and print media. You will evidence this process in your sketchbook/journal|
|3.||Be able to identify and demonstrate the processes and techniques which allow creative work to be prepared as digital artwork for print||Have produced artwork using appropriate media and methods, which will allow the production of the final design using appropriate reprographic processes|
|4.||Cross programme outcome:
Participate in the studio culture of graphic design practice
Cross programme criteria:
1.Contribute to studio discussions and critiques at an appropriate level
2. Articulate your design rationale to peers and staff
3. Be open to the opinion of others and take due advice from your peers and tutors
4. Attend and engage in the set activities
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||1. Body of practical work in the form of digital artwork||2. Submit a module sketchbook|
Before taking this module you must have successfully completed the following:
No restrictions apply.
Dabner, D. (2003) Design and layout: understanding and using graphic design. London: Quarto Publishing
Dormer, P. (1997) The culture of craft. Manchester: Manchester University Press
Greenhalgh, P. (2002) The persistence of craft: the applied arts today. London: A & C Black
Meggs, P. (2009) A history of graphic design. New York: John Wiley and Sons
Pipes, A. (2009) Production for graphic designers. London: Laurence King Publishing
|Host Subject Group:||Art and Design|
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