20 credits at level HE5
Moving image is a rapidly growing and exciting area of graphic design, and whilst being very demanding it is also richly rewarding.
The aim of this module is to give you an insight into the discipline of moving image within the profession of graphic design. During level one most of your design work will have been created for static production; this module will allow you to think about design in a moving context, and in doing so you will also explore sound and it’s effect and influence on piece of moving design.
You will learn new skills including storyboarding, editing and syncing audio to a moving piece. In exploring where this area of design is moving to, you will also look at what has gone before.
Through a simulated design brief you will have the opportunity to develop your creative, cognitive, analytical, and digital skills to a level that equips you to produce a short animated piece. Using industry standard software you will be required to design, storyboard and produce a short animation edited to a soundtrack.
You will also develop the ability to find creative and technical solutions to a given brief and begin to develop the skills necessary to make static images/typography take on a moving form. In doing so, you will develop a deeper understanding of the industry and current trends and working methods employed by those that work within it.
Before any technical work is attempted, it is important that thorough research is developed. Looking at styles and types of motion you will create a storyboard to explain your ideas for the final piece. In doing this you will look at the pioneers of motion design e.g. Saul Bass, contemporary motion producers, Psyop, the Mill One Dot Zero.
Although we will introduce software we encourage you to use online resources such Lynda.com, Vtc.com, youtube and TV. Although technical skills are needed, the module emphasises research, processes of work and the generation of relevant ideas. Developing creative ideas are key to this module; however, how these are realised and developed is also important.
It is important that you really get to grips with understanding the industry and research current position. Contact with companies is encouraged as are organising work experience and interviews.
You will be expected to delve into your area of interest. You must outline a synopsis of your idea, which you will discuss and negotiate with your tutor.
Practical demonstrations will be provided discussing the range of technical skills needed to execute the brief, you will be encouraged to discuss how you will enhance these and develop initiatives in building up these skills.
Health and Safety
A recap and reminder of the Health and Safety content of the Programme Handbook
This module will be delivered through a series of both technical and design based lectures.
You will regularly be exposed to material of a historical and contemporary moving image nature.
An important aspect of this module is the development of ideas. You will be encouraged to plan you project and your time effectively. You will demonstrate through storyboard(s) your ideas, and articulate the thought process through sketchbook journal; this will be digitally based. You will explore the possibilities of type and motion and work with music as soundtrack.
Regular critique session with whole class or small groups will provide the chance for students and staff to evaluate your work in progress. All students are expected to bring specified work to class every week in order that this important learning process takes place.
You will evidence your journey through the module in your sketchbook journal. You will articulate your research, your design development, the technical exercises issues and challenges you have encountered and all your design outcomes. Along with your successes you shouldn’t be afraid to discuss your failures.
Personal exploration of the subject will present the moving industry in context, and explain the intellectual and practical processes required to answer a self-directed brief.
You will be expected to achieve two finished pieces of at least 30 second duration. These should be to a near professional standard, have a 10 second countdown and include title and name of student. Both pieces will be to an industry standard format.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Be able to conduct and discuss research that informs your design outcome||Have provided adequate and relevant evidence of research during group discussion/critique/presentation, journal and design|
|2.||Be able to create an annotated storyboard that outlines the narrative you intend to construct in your final piece||Have created an adequately annotated storyboard that shows a fairly coherent narrative structure directly relating to how your final piece will be progressed in the output media|
|3.||Be able to demonstrate an understanding of the theory of creating edited graphic sequence and how sound plays an important part of interpretation||Have demonstrated knowledge and understanding regarding the appropriate theories of creating and editing of sequences, choice of music and the use of special effects in the practical component. This will be adequately evidenced in your sketchbook|
|4.||Be able to originate, capture and manipulate images and sound for inclusion within an edited sequence||Have produced a motion design outcome that successfully uses the appropriate technical processes in the pursuit of your outcomes|
|5.||Cross programme outcome:
Participate in the studio culture of graphic design practice
Cross programme criteria:
1. Contribute to studio discussions and critiques at an appropriate level
2. Articulate your design rationale to peers and staff
3. Be open to the opinion of others and take due advice from your peers and tutors
4. Attend and engage in the set activities
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||1. Practical — motion designs and storyboards||2. Module sketchbook|
Before taking this module you must have successfully completed the following:
No restrictions apply.
Drate, S., Salavetz, J. and Robbins, D. (2006) Motion by design. London: Laurence King Greene, D. (2003) Motion Graphics. Gloucester, Mass: Rockport
Walter, S.R. and Hanson, M. (2004) Motion blur: onedotzero, graphic moving image- makers. London: Laurence King
Woolman, M. and Bellantoni, J. (2004) Motion design: moving graphics for television, music video, cinema, and digital interfaces. Hove: RotoVision
(2010) Adobe TV: [Online]. Available: < http://tv.adobe.com> [Accessed 13th April 2010]
(2010) Creative Review: [Online]. Available:
(2010) Onedotzero: [Online]. Available:
Additional Website Resources
|Host Subject Group:||Art and Design|
|User Name||Date Accessed||Action|