20 credits at level HE6
In this module you will assume the role of a freelance interior designer and undertake a major design activity from first contact with a prospective client to successful completion. This will involve a variety of stages such as:
establishing the needs of the client;
assessing the viability of the project;
writing the design brief;
obtaining client approval for the project;
design development including researching contemporary and/or historical sources;
costing and budgeting;
agreeing a contract for the work;
developing the project plan;
carrying out and monitoring the project plan;
evaluating the final outcomes.
You will be allocated a client to work. This person will play a key role in your professional development as he/she will provide you with valuable feedback on the work you do for this module.
From undertaking this module you will learn how to work effectively and professionally with clients and how to plan and undertake a real design project that meets clients’ needs. You will also gain some experience of working in the manner of a freelance interior designer so that you learn some of the skills necessary for work in this way.
Business functions and practices
Business planning; contracts; work organisation; project files; design copyright; legal issues; insurance; branding; sources of advice; time management; marketing; business skills.
Project planning stages (e.g., proposal, client agreement, implementation, carrying out the project, snagging, handover); monitoring progress against the plan, evaluation, learning from the experience; Gantt charts; project planning software (e.g., Microsoft project); risk assessment.
Financial resources (e.g., budgets, types of costs (fixed costs, variable costs, semi-variable costs)); revenue; profit; costing models (e.g., full cost approach, marginal costing); break-even analysis; reading and understanding financial data; invoicing; financial records.
Working with clients
Professional practice; Internal and external clients; responsibilities to clients; client / designer relationship; managing client expectations; effective use of active listening skills; effective communications; pitching for work; taking the brief; establishing clients’ needs; understanding and clarifying clients’ briefs; maintaining professionalism with clients; effective marketing and presentation of yourself to clients; negotiating with clients; educating clients where appropriate (e.g., new materials, legislations, design constraints); cultural awareness and respect for cultural differences; dealing with diverse clients and inclusiveness; dealing with difficult clients and problem situations; service failure; service recovery; health and safety.
Support for businesses
Organisations which provide support to new businesses (e.g., Business Link); support agencies; financial support for new business ventures
Academic and transferable skills
Planning; time management; communication; interpersonal skills.
You will attend a series of lectures/seminars on a variety of topics related to professional practice. You will then work with a client on a live project which will involve the design of a suitable space to meet the client’s needs. After working up a design brief with the client, you will have regular meeting with him/her culminating in creating a suitable design to match the client’s needs. You will devise a project plan and follow appropriate business processes to realise your design. During the project you will be supported by you tutor and peers by having regular group meeting and tutorial support. Your client will provide you with valuable feedback on your work with him/her.
Blended learning will be used as appropriate, for example the University’s VLE (Moodle) will be used to provide an e-forum for students undertaking projects to discuss their work and obtain peer support. In addition you will use websites, text books and journals to help with your investigation of factors affecting professional designers’
For your assessment you will carry out the four pieces of coursework:
1.Logbook / evidence folder containing documentary evidence of dealings with the client, costings, business practices and processes.
2.Project plan and justification
3.Presentation evaluating your performance in dealing with the client.
4.Written report on factors affecting professional designers
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Understand the need for, and demonstrate, communication and negotiation skills when establishing client needs and creating a design brief.||
1.1Justify the need for, and demonstrate effective communication and negotiation skills when establishing, client needs and creating a client brief.
1.2 Create a design brief that meets client needs.
1.3 Propose a range of feasible design ideas to the client.
|2.||Have demonstrated project planning skills for the management of the implementation of the design project.||2.1 Devise and justify a detailed and realistic project plan for the management of the implementation of the design project.|
|3.||Have demonstrated business skills and financial processes in carrying out the project.||3.1 Carry out business and financial processes as required by the project in an effective and efficient manner and with accuracy (e.g., estimates, contract, invoicing, budgeting)|
|4.||Have evaluated your performance in dealing with the client.||
4.1 Critically evaluate your performance in dealing with the client.
4.2 Discuss the problems you experienced when dealing with the client and evaluate your success in handling them.
4.3 Identify and analyse the main lessons you have learnt from having worked with your client.
|5.||Understand factors affecting professional designers.||5.1 Investigate a range of relevant topics agreed with your tutor and analyse their importance to professional designers.|
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Summative: - Logbook - Evidence Folder containing documentary evidence of dealings with the client, costings, business practices and processes.||Formative: Project plan and justification||Summative: Presentation evaluating your performance in dealing with the client.||Summative: Written Report on factors affecting professional designers (approximately 1600 - 1800 words)|
Before taking this module you must have successfully completed the following:
and/or be taking the following corequisite modules:
You cannot take this module if you are taking or have taken:
Gibbs, J. (2009) Interior Design (Portfolio Series). London: Lawrence King
Slotkis, S. (2006) Foundations of Interior Design. London: Laurence King
Rickman, C.D. (2005). The Small Business Start-up Workbook. Oxford, How-to Books
Branagan, A. (2011). The Essential Guide to Business for Artists and Designers. London: A & C Black Publishers Ltd
Bayley S. & Mavity R. (2008) Life's a Pitch: How to sell yourself and your most brilliant ideas. London: Corgi books.
Yakeley , S. & Yakeley , D.(2010) BIDA Interior Designers Job Book. London: Thames and Hudson
Asay , N. & Patton, M. (2010) Careers in Interior Design. New York: Fairchild Books
Maurer T.L. & Weeks, K. (2010) Interior Design in Practice: Case Studies of Successful Business Models. London: Wiley.
Piotrowski, C.M. (2009) Becoming an Interior Designer: A Guide to Careers in Design. New Jersey: John Wiley
Frame, Interiors, Wallpaper,
Chartered Institute of Marketing (2004) 10 Minute Guide: Customer Service Programme. Maidenhead:CIM
http://www.cim.co.uk/resources/customerrelations/home.aspx [28 April 2009]
Coke, A. (2002) Seven steps to a successful business plan. New York : AMACOM. NetLibrary. http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=66741 1 May 2009]
British Institute of Interior designers
Chartered Institute of Marketing
Chartered Society of Designers
Royal Institute of British Architects
|Host Subject Group:||Art and Design|
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