20 credits at level HE6
For this module you will give yourself a professional-looking web presence and market yourself proficiently in a digital manner. Your web presence will be targeted towards the area in which you wish to work. You will be marketing yourself in a global market. This module will help you to communicate your designs, ideas and personality through the use of new mediums such as digital technology. It will help establish you as a designer within an increasingly competitive market. The module will help you develop a brand identity and give you the chance to revisit previous work in order for it to be ready for application and interview. You will explore new technologies and presentation styles in an appropriate way of attracting your target market, potential client base and / or the area of the industry you wish to work in.
Specialist design software: Advanced use of appropriate supporting software (e.g., Indesign, Photoshop, Illustrator, and Autocad) to help communicate yourself and ideas effectively and professionally to others such as potential clients, employers, and freelance workers.
Graphic communication and photography: Typography; layout; image; colour; photography
Portfolio content and composition: Selection of projects to include in the portfolio; refreshing and improving your own existing projects (e.g., those done on the programme following feedback from tutors and peers).
Creating a web presence: Websites; blog; social and business networking sites; legal issues (including copyright)
Branding and Marketing: Creating a professional image; targeting your market; networking; working with other professionals.
The sessions will be a combination of lectures, demonstrations, practical work and tutorials. For your assessment you will create a digital portfolio and market yourself online.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Update your existing projects for inclusion in your portfolio.||
1.1 Select projects to include in your digital portfolio and justify you selection.
1.2 Improve selected projects for inclusion in your digital portfolio showing how you have actively considered the feedback from others in your improved work.
|2.||Create a digital portfolio to market yourself.||2.1 Use advanced supporting software in the creation of a comprehensive, innovative and creative digital portfolio which helps you to market yourself in a professional manner.|
|3.||Create a web presence and market yourself.||3.1 Create a web presence and market yourself in a professional manner which gives you a unique branding.|
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Summative: -web-based digital portfolio -commentary justifying the selection of projects and explaining how you have actively considered the feedback from others in your improved work.|
Before taking this module you must have successfully completed the following:
No restrictions apply.
Branagan, A. (2011). The Essential Guide to Business for Artists and Designers. London: A & C Black Publishers Ltd
Bayley S. & Mavity R. (2008) Life's a Pitch: How to sell yourself and your most brilliant ideas. London: Corgi books.
Yakeley , S. & Yakeley , D.(2010) BIDA Interior Designers Job Book. London: Thames and Hudson
Asay , N. & Patton, M. (2010) Careers in Interior Design. New York: Fairchild Books
Maurer T.L. & Weeks, K. (2010) Interior Design in Practice: Case Studies of Successful Business Models. London: Wiley.
Piotrowski, C.M. (2009) Becoming an Interior Designer: A Guide to Careers in Design. New Jersey: John Wiley
Calif, S. J. (2002) Adobe Illustrator 10. Adobe Press
Jenkins, S. (2009). Web Design All-in-one For Dummies. Wiley Publishing Inc.
Holtzschue, L. (1997). Design Fundamentals for the Digital Age (Interior Design). John Wiley & Sons
|Host Subject Group:||Art and Design|
|User Name||Date Accessed||Action|