20 credits at level HE7
This module is designed to provide students with a strategic and holistic view of exploitation of Information and Communication Technology, in particular e-business for improving business performance, business efficiency, service improvement, and competitive advantage. Introducing a wide range of analytical tools the module focuses on the formulation of the digital age business strategy with a focus on wider range of factors other than accounting which are essential for enhancing the performance of organisations in the competitive and global business environment.
2. Strategy and business environment
3. Operations Strategy
4. Understanding Business Performance Management
5. Management of resources and operations
6. IS as an strategic resource
7. Development, management and exploitation of information systems and their impact upon organisations
8. Application of analytical tools
9. E-strategy formulation and implementation
10. ICT application for business, Enterprise Resource planning (ERP)
11. Impact of e-marketing and logistics and supply chain management on performance
12. Customer service, expectation and Customer Relationship Management (CRM)
13. Managing ICT investment and governance
14. IS resource and project management
The module will be taught through various methods including lectures, seminars,
webct, directed reading, videos, use of IT systems and tutor support via email. Student participation will be essential for successful learning outcomes and will be encouraged by the module tutor.
The outcomes will be assessed by the assignment report. The learner will be expected to achieve high standards of communication and presentation including standards of written and spoken English, and to demonstrate effective use of information sources, particularly electronic sources. Practice sessions will reinforce the learning and regular feedback will be given to students on their progress. This will form the basis of the formative assessment.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Exhibit knowledge and understanding of e-business models and strategies.||Critically analyse different e-business models and their impact on enterprises business performance and strategy.|
|2.||Explore issues relevant to the development, implementation and evaluation of a successful strategies for business performance, and apply knowledge to real world situations through class discussions, case analysis and e-business specialists||
2.1- Exploit business opportunities and create an e-business strategy for a brick and mortar business and a globalise e-business.
2.2- Certify that e-business strategy will be able to adapt to future challenges and maximize the enterprise’s performance and long-term chance for success
|3.||Critically evaluate and comment on tools, techniques and methods required for the development suitable strategies for exploit business performance and opportunities||Review and utilise the tools and techniques required to discover business opportunities, strategic planning and control of business projects.|
|4.||Develop analytical and critical awareness of the components or issues associated with business performance, and competitive advantage.||
4.1- Critically review the application of analytical tools
4.2- Depict how to integrate an organization's "online and offline" marketing strategies
|5.||Undertake and exploit research in ICT , operations management, and associated areas of knowledge, and critically review, consolidate and understand a systematic and coherent body of knowledge||Identify and retrieve relevant information from various sources, and read and summarise complex e-business material and strategic concepts.|
|6.||Communicate with a specific target/s group/s in English language with emphasis on content, clarity, conciseness and style.
• Communicate with a specific target groups
|Communicate in a way that is comprehensible to others by production of a reports, presentations and discussions|
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Report 4,500 words|
Before taking this module you must have successfully completed the following:
No restrictions apply.
Bocij. P, Chaffey. D, Greasley. A, Hickie S, “Business Information Systems”, Pearson Education Limited, (2003)
Chen.S, “Strategic Management of E-business”, John Wiley & Sons, March, 2005
Eckerson.W.W, “Performance Dashboards: Measuring, Monitoring, and Managing Your Business”, John Wiley & Sons, electronic book, ISBN: 978-0-471-72417-9, (2006
McKay J and Marshall P, "Strategic Management of Ebusiness", John Wiley & Sons Ltd (Aus), 2004
Meredith, J. R., and Schafer, S. M, "Operations Management for MBAs", 2nd Ed., Chichester: John Wiley, (2002)
Neely. A. D, “Business Performance Measurement”, Cambridge University Press, (2002)
Robinson.M et al, “E-Business 2.0 – Roadmap for Success” Addison-Wessley, 1999
|Host Subject Group:||Management|
|User Name||Date Accessed||Action|