20 credits at level HE6
Description and Purpose of Module
This module introduces students to the diverse and dynamic nature of the Events Industry and examines the role of event management within the service sector. The module will provide a practical framework in which a special event project is planned, organised and controlled, ensuring a successful real (or simulated) project. It sets out to develop the team-working, decision-making, negotiation and communication, skills needed to effectively manage, within the Events sector.
1. The nature of the event industry – Diversity of the sector; range of venues; types of events, the size and worth of the industry, the macro and micro environments, the development of the industry and the impact of events.
2. Roles and functions of events – corporate hospitality, music festivals, trade fairs and exhibitions, product extensions and launches, global issues
3. Strategic planning of an event, aim and objectives setting, planning, organisation and budgeting, provision of food, beverage and support services, administrative procedures; type and level of service; health, safety and hygiene; client and contractor relationships, pre and post event evaluation.
4. Marketing, financial and legal considerations, the component elements of the contract, budget setting and targets, evaluation and review techniques.
5. Management skills, Team-building; Decision-making, negotiation; communication, delegation and leadership.
This module is mostly practical, with underpinning theory being delivered in the first 3 weeks of the module. Learners will then prepare for their event projects in individual groups, through case study and workshop practical sessions, preparing a Business Plan initially for the event project, orchestrating a special event and finally evaluating the overall event project.
Lectures = 6 hours
Case-studies/practical workshop activities = 15 hours
Guest Speakers = 6 hours
Visits = 6 hours
Tutorials = 9 hours
Background reading = 60 hours
Preparation work for event practical = 28 hours
Coursework = 70 hours
Total learning hours = 200
You will be given formative feedback on:
Working collaboratively including individual contribution to group business plan
Your report including use of Harvard referencing.
There are two items of assessment. The first is a business plan based around tasks which you will undertake. The tasks are group-based and would need to show you are an effective and reliable team member. In order to plan an event you must participate and therefore full attendance is essential.
The second is a report in which you will present a management report that demonstrates you have critically analysed the development of your skills and knowledge throughout the module and feedback from your tutor, and suggest areas for further development and actions to achieve them.
Learning Outcomes and Assessment Criteria
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||1. Plan, Organise and participate in the staging of an event.||1.1 Be able to critically appraise, in the form of a reflective diary, your own contribution and performance and that of the team, when staging an event.|
|2.||2. Critically appraise your own performance and that of the team, in planning, staging and evaluating the success of the event. Evaluate and critically appraise the outcome of an event and make suggestions for improvement.||2.1 Produce a management report that demonstrates you have critically analysed the development of your skills and knowledge throughout the module and feedback from your tutor, and suggest areas for further development and actions to achieve them. Present your analysis in the form of a report. The correct use of English and the ability to reference sources and produce a references list in an acceptable format.|
|3.||3. Develop an effective plan, as part of a team, for an identified event.||3.1 Create a Business Plan as a team, (written individual Business Plan) for an event, which outlines the strategic main considerations, when planning to stage a successful event.|
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Individual contribution to a group Business Plan for an event –1000 words including business plan||Management report which evaluates the outcome of the event, written individually – 2500 words|
There are no prerequisites for this module.
No restrictions apply.
The University of Bolton academic quality and standards unit http://data.bolton.ac.uk/academicaffairs/staff/viewmodulestyle...
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Solomon, J. (2002) An Insider’s Guide to Managing Sporting Events, Leeds: Human Kinetics
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Taylor, F. and Campbell, F. (2003) Essential tips for organising conferences and events, London: Kogan Page -
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Conference and Incentive Travel
British Association of Conference Destinations www.bacd.org.uk
British Hospitality Association www.bha-online.org.uk
My Venues http://www.myvenues.co.uk
|Host Subject Group:||Creative Technologies|
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