30 credits at level HE5
This module builds on the skills and expertise developed in Creative Visual
Communications and introduces some new skills and terms. You will work
with clients to realise the visual communications elements of multiplatform
processes and services. Emphasis will be placed on working creatively
with the medium and understanding the professional requirements when
undertaking design commissions. You will work with peers under the
direction of your tutors to complete the visual communications elements a
brief that has been commissioned by an external client.
• Working with clients
Client meetings; listening carefully to clients; involving clients in possible
multiplatform issues; punctuality; developing proposals, estimates and
quotes; establishing deliverables; pitching and ethical issues; meeting
deadlines; scheduling workload to meet deadlines; design revisions and
stage proofing; evaluating the final product or service with the client;
working within budgets; maintaining project timesheets and log;
maintaining contact with client.
• Visual communication aspects of the pitch
Preparing for competitive pitches; constructing professional and
effective visual material for client pitches; working with portable
document format (PDF) stages of proofing; copyright issues associated
• Visual communication production
Co-ordinating design elements; testing design solutions; final revisions;
deliver project; signing off.
• Photographic images for reference and/or production
Uses of small digital camera; basic camera operation; understanding
lenses; introduction to light; exposure metering; colour temperature; use
of aperture and shutter speeds to achieve creative outcomes; white
balance; ISO sensitivity; image size; framing and cropping of shots; care
• Technical Skills Area
Advanced use of PDF in pitching and proofing; using wireframes and
concept maps; exploring online project management tools;
communicating with suppliers through email; information architecture
• Transferable skills and PDP
e-PDP; refection on experiences; action planning; planning work
schedules; self management; working with others as part of a team,
giving a pitch, working with clients; health and safety.
This module will be delivered through practical face-to-face sessions. You
will attend lectures, seminars, workshops and work on case studies and
give presentations. For your assessment, you will participate as a member
of multi platform production team and produce a product or service for a
live client brief. The brand, identity and the delivery mechanism for the
product or service will be decided upon by negotiation between tutors,
students and clients. Tutors will direct and manage the production of the
product or service. You will pitch a range of production choices to the client
and creatively interpret the brief.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Be able to give a pitch to a client.
||1.1 Pitch an element of a multiplatform production idea to a client in an effective manner.|
|2.||Know how to work effectively as a part of a production team and show understanding of the roles of others in the team.||2.1 Work effectively as a part of a multiplatform production team and examine the roles of others in your team.|
|3.||Know how to work safely as a part of a production team.||3.1 Devise a suitable risk assessment for your tasks and work safely as a part of a multiplatform production team.|
|4.||Demonstrate technical skills in your specialist skill area.||
4.1 Produce effective concepts, ideas and information using a range of industry standard software.
4.2 Take photographs with a digital camera competently and use them for reference or production.
4.3. Use industry standard software correctly in the production of a substantial design solution.
4.4 Produce a creative and technically competent design solution in response to a brief.
|5.||Be able to analyse problems when making productions to meet a client’s needs and find ways to overcome them.||5.1 Analyse the problems you encountered in your production work and how you overcame them.|
|6.||Evaluate you working practices and devise an action plan for improvement.||
6.1 Evaluate your working practices in terms of skills and team working.
6.2 Evaluate your working practices in terms of how you worked with the client and the effectiveness of your pitch.
6.3 Comment critically on how the work you have undertaken relates to theoretical concepts covered in the module.
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Practical project and supporting documentary evidence of the planning process and decisions made.||Reflective commentary||Pitch|
Before taking this module you must have successfully completed the following:
and/or be taking the following corequisite modules:
No restrictions apply.
Anderson, K. and Kerr, C. (2002) Customer relationship management.
New York: McGraw-Hill. NetLibrary.
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Last accessed 29th May 2009
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|Host Subject Group:||Theatre and Film Studies|
|User Name||Date Accessed||Action|