30 credits at level HE5
This module builds on the skills and expertise developed in the Creative
Interactive and multiplatform module introduces some new skills and terms.
You will work with clients to realise the interactive and digital elements of a
short project. Emphasis will be placed on working creatively with the
medium and understanding approaches to design. You will work with peers
under the direction of your tutors to complete the interactive and online
elements of a brief that has been commissioned by an external client.
• Working with clients
Attending client meetings; involving clients in possible multiplatform
issues; pitching and presenting self and ideas to clients; client
consultation and dealing with clients; importance of meeting deadlines;
scheduling to meet deadlines; agree timescales with clients; budgeting;
producing an interactive and online presence to meet clients’ needs
including timescale and budget; evaluating the final product or service
with the client.
• Interactive and multiplatform production
Further development of skills learned in the Introduction to Interactive
and Multiplatform Production and the Creative Interactive and
Multuiplatform Production modules plus the following:
The role of concepts in interactive and digital production; working to a
specification; production of interactive digital element to meet a client’s
specification; limitations and restrictions due to budgets and schedules;
creating a look and feel to the interactive digital element that will impress
a client; construct an interactive online presence.
• Transferable skills and PDP
e-PDP; reflection on experiences; action planning; planning work
schedules; self management; working with others as part of a team,
giving a pitch, working with clients; health and safety issues relating to
the use of PCs; accessibility issues in the context of interactive and
This module will be delivered through practical face-to-face sessions. You
will attend lectures, seminars, workshops and work on case studies and
give presentations. For your assessment, you will participate as a member
of multi platform production team and produce a product or service for a
live client brief. The brand, identity and the delivery mechanism for the
product or service will be decided upon by negotiation between tutors,
students and clients. Tutors will direct and manage the production of the
product or service. You will pitch a range of production choices to the client
and creatively interpret the brief.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Be able to give a pitch to a client.
||1.1 Pitch an element of a multiplatform production idea to a client in an effective manner.|
|2.||Know how to work effectively as a part of a production team and show understanding of the roles of others in the team.||2.1 Work effectively as a part of a multiplatform production team and examine the roles carried out by others in your team.|
|3.||Know how to work safely as a part of a production team.||3.1 Devise a suitable risk assessment for your tasks and work safely as a part of a multiplatform production team.|
|4.||Demonstrate technical skills in your specialist skill area.||
4.1 Design and undertake the technical construction of an online and interactive content document in response to the brief.
4.2. Use industry standard software correctly in the production plan for an online presence.
4.3 Produce a creative and technically competent online presence in response to a client’s brief.
|5.||Be able to analyse problems when making productions to meet a client’s needs and find ways to overcome them.||5.1 Analyse the problems you encountered in your production work and how you overcame them.|
|6.||Evaluate your working practices and devise an action plan for improvement.||
6.1 Evaluate your working practices in terms of skills and team working.
6.2 Evaluate your working practices in terms of how you worked with the client and the effectiveness of your pitch.
6.3 Comment critically on how the work you have undertaken relates to theoretical concepts covered in the module.
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Practical project and supporting documentary evidence of the planning process and decisions made.||Reflective commentary||Pitch|
Before taking this module you must have successfully completed the following:
and/or be taking the following corequisite modules:
No restrictions apply.
Anderson, K. and Kerr, C. (2002) Customer relationship management.
New York : McGraw-Hill. NetLibrary.
action=summary&v=1&bookid=65795 [2 May 2009]
Bowen, Linda Cooper (1999) Finding and keeping your best clients.
Quinn, E. & Counihan, J. (2006) The Pitch. London: Faber & Faber
Young, L., Ryan, D., Pinnell, R., Sheppard, S., Hosford, A., Cryer, N.,
Murphy, N. and Chung, J. (2002) Services Marketing. Maidenhead:CIM
|Host Subject Group:||Theatre and Film Studies|
|User Name||Date Accessed||Action|