20 credits at level HE5
To appraise the tools used to create Internet based media.
To anayse to applications of Internet technology.
To develop skills required in marketing web based media effectively.
To enable the student to distribute Internet based content effectively.
Overview of the characteristics of style, form, structure, layout, texture,
colour, text etc. and their contribution to the effectiveness of good
Dynamic Material Design:
Animation: Structure, content, effects, interaction
Web Pages: Site organisation, styles and templates, format, content, layout, navigation, accessibility, browser compliancy etc.
Creating a web site:
Overview the main elements of a web site
HTML language including forms, cascading style sheets and frames.
Browser similarities and differences.
Development software, authoring packages, WYSIWYG editors and text editors.
Client requirements and objectives, market identification and trends, corporate image and styles, selection of suitable design approaches and techniques
Specifications: Initial planning and preparation, requirements analysis, content selection
A combination of lectures, web-based notes, demonstrations and computer-based exercises will be used.
Student-led discussion and evaluation of a number of commercial websites will be augmented by reference material on the Web.
Computer-based exercises and discussion of the results will form the basis for much of the learning and will consolidate learning from student reading and lectures.
Workshop sessions will augment computer based exercises. Tutors will be available to assist students with their problems. Students will also be encouraged to assist each other in these areas and to search for
additional tutorial material on the Web.
Two hours of class contact time will be set aside for reviewing progress on the practical assignment and carrying out demonstration/interviews.
Lectures/demonstration 12 hours
In-class feedback/assignment progress review 3 hours
Computer based exercises 30 hours
Guided reading 25 hours
Student centred web search/reading 30 hours
Assignment preparation 100 hours
Total 200 hours
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||be able to appraise levels of internet technology to include networks, applications and services.||
have analysed structural components of the Internet
have examined the flow of information across the Internet.
have appraised the range of services and facilities available on the Internet.
|2.||be able to develop website design and structuring skills.||
have designed a simple website design.
have created appropriate graphics for inclusion on the studentís website.
|3.||be able to appraise and employ appropriate software packages to design and produce a simple website.||have analysed and employed suitable software packages to implement a simple website with appropriate use of formatting, layout techniques and inclusion of non-textual media including images and low level interactive elements.|
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||An individual report which appraises online marketing techniques, such as search engine promotion and the use of social networking websites.||The production of an advanced website with dynamic features.|
There are no prerequisites for this module.
No restrictions apply.
Design Principles, Design ideas by example:
Colour Theory, Using complementary and contrasting colour on the web:
Cascading Style Sheets, A look at different designs have been applied
to the same website using CSS:
Web 2.0 Technologies, A Web 2.0 Directory:
JISC - What is Web 2.0? - Ideas, technologies and implications for
education by Paul Anderson:
Testimony of Sir Timothy Berners-Lee CSAIL Decentralized Information
Group Massachusetts Institute of Technology, The Future of the World
3D Virtual Environments, Second Life:
Web 3.0 - the 3D Web, Daden Limited - a Virtual Worlds agency and
information 2.0 specialist:
The Design Process - Branding, BBC website redesign, 'The Glass Wall
Website Redesign 2002':
Layout, Size and Proportion in Web Graphics:
Usability, Jakob Nielsen's Website, Collection of articles on usability with
articles from Jakob Nielsen. Jakob Nielsen on usable information
technology (The usability guru!) reviewing issues of usability with
examples web usability test site devised from the W3 consortium
Character Design, Designer/animation director Rex Crowle:
Web Safe Fonts, Web-Safe Fonts for Your Site:
|Host Subject Group:||Creative Technologies|
|User Name||Date Accessed||Action|