20 credits at level HE5
The live music scene is the fastest growing part of the music industry statistics
published by Creative & Cultural Skills show that of the 95,000 people working in the
music industry the largest sector is live performance, which accounts for 42,480 (or
45%) of the workforce.
This Module is designed to help learners acquire and practice key skills, industry
practice and regulations relating to a career in Live Events including:
o Crowd management
o Venue management including Health & Safety
o Tour management
o The role of agents and Promoters
o Marketing and promotions
o Key health and safety issues
o Profit and loss
• Key Elements of Human behaviour,Methods of crowd control and management procedures
• Licensing operations
• HRM for small business and Self Employment
• Tour Budgeting
• Understanding Contracts
• Negotiation skills
• Marketing through tradition media and as a stealth Guerrilla marketer
• Health and safety
• Basic profit and loss spreadsheets
• Raising an invoice
• Principles of Self assessment
To accommodate the work placement, the module is delivered in the first seven weeks of the semester, with additional tutorial slots being provided to facilitate learning.
The formal contact hours will be made up as shown below;
Lectures = 10 hours
Seminars = 11 hours
Tutorials hours = 21 hours
Outside of the 42 hours contact there is provision for 158 hours of independent learning.
Total learning hours = 200 hours
Students will be advised to undertake preliminary reading prior to lectures. The tutor will consolidate this information by a mix of standard lectures coupled with, seminar sessions and tutorials. Students will be expected to demonstrate a certain independence in their study by research which encompasses texts beyond those advised by the tutor. Tutorials will allow for guidance and feedback on progression within the module.
The learning and teaching strategy introduces the students to running a live venue,
promoting live entertainment both within the venue and outside, managing the
processes of agents, managers, promoters and acts.
The students will experience the process in a real life environment and aims to create awareness of practice within the
wider live events industry.
Classes will include lectures, Industry ‘guru’ seminars and tutorials.
The classroom-based lectures will provide the knowledge and understanding of the
theoretical frameworks and concepts which underpin the subject.
The off site lectures will enable students to apply concepts and tools in a real venue
environment and access industry guru’s to receive feedback.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Have developed procedures for an efficient and safe approach to working in the live events environment||
Carry out appropriate risk assessment at live venue, identify precautions existing within the venue and implement Health and Safety to comply with industry standards
|2.||Have an applied knowledge of the financial aspects surrounding a live event
Develop a budget plan for a live event and
identify the running costs of hosting an event and income generated from the event
|3.||Have an applied knowledge of regulations surrounding venue and live event
Produce and identify relevant standards and legal requirements for the venue and live event
|4.||Be able to describe and discuss individual roles within the live venue environment and the impact of their role as part of the team
Analyse the individual role within the context of the preparation and running of venue and event and the impact on other team members , venue and event.
Undertake self evaluative analysis of event and events team
Identify the relationship between the various third party industries involved in the production of a live event
|5.||Understand how to run a live event within a live venue||Host a live event within a live venue|
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Practical work is assessed pre and post live event and on site at venue||A reflective report based assignment|
There are no prerequisites for this module.
No restrictions apply.
The best-laid business plans: how to write them, how to pitch them - Barrow, Paul, Warwick Business School, 2005
Events management - Bowdin, G. A. J., 2006
The Events Safety Guide - HSE, 1999
The event manager's bible: the complete guide to planning and organising a voluntary or public event - Conway, Des, 2009
Professional event coordination - Silvers, Julia Rutherford, NetLibrary, Inc, 2004 (electronic resource)
Event risk management and safety - Tarlow, Peter E., 2002
Abbott, P. and Lewry, S. (1999), Front Office ‘,(2nd Edition), Oxford, UK Butterworth.
Bowdin, G, McDonnell, I, Allen, J O’Toole W, (2006) Events Management, Butterworth-Heinemann, London
Bowie, D. & Buttle, F. (2007), Hospitality Marketing: An Introduction, Butterworth-Heinemann, Oxford
Durkan, A and Cousins J (2004) The Beverage Book, London, Hodder and Stoughton
Getz (2007) Event Studies: Theory, Research and Policy for Planned Events, Butterworth-Heinemann
Gronroos, C. (2006),3RD ed., Services Management and Marketing: Customer Management in Service Competition, John Wiley
Johnston,C.,Clark,G.(2006), 2nd. Ed., Service Operations Management-Improving Service Delivery, FT Prentice-Hall
Kemp, C and Hill, I (2004) Health and Safety Aspects in the Live Music Industry, Entertainment Technology Press Ltd
Matthews D (2008) Special Event Production – The Process, Butterworth-Heinemann
Mckendrick E (2007) Contract Law, Palgrave Macmillan; 7Rev Ed edition
Association for Events Management Education www.aeme.org
British Hospitality Association www.bha.org.uk
Events magazine www.eventmagazine.co.uk/channel/events/
International Festivals and Events Association www.ifea.com
Total Production Magazine www.tpimagazine.com/
My Venues www.myvenues.co.uk/news.php
Gibson, Chris. Music Festivals: Transformations in Non-metropolitan Places, and in Creative Work [online]. Media International Australia, Incorporating Culture & Policy, No. 123, May 2007: 65-81.
International Journal of Audiology
2009, Vol. 48, No. 8 : Pages 531-536 Music venues and hearing loss: Opportunities for and barriers to improving environmental conditions
Ineke Vogel, Catharina P.B. van der Ploeg, Johannes Brug and Hein Raat
|Host Subject Group:||Creative Technologies|
|User Name||Date Accessed||Action|