20 credits at level HE6
The module aims to:
Develop student’s awareness of the business environment of Digital Media Production.
Promote research into and strategic analysis of the particular issues relating to digital media production businesses and the environment(s) they operate within
Research and evaluate the commercial and professional practices of the digital media production services sector.
The global digital media production industry
A brief history of production, publishing and “new media” production
The current digital media production industry analysis and market trends
Business issues of production and delivery technologies
Case studies of successful digital media production service companies.
Organisational structure of digital media production companies.
Cross-border issues relating to digital media.
> An overview of generic business concepts
Marketing, sales, negotiation, contract law, planning, purchasing, production, quality assurance, distribution, personnel, employment law, freelancing, Self employment, costs, cost accounting, management accounting, equity finance, composition of a business plan
> Legal and regulatory issues
Copyright issues: defamation, libel, slander and how they relate to digital media productions, computer programs, trade marks, digital assets etc.
Other legal issues: data protection, accessibility, distant selling legislation
Industry guidelines and self regulation , e.g. WC3, usability
> Business processes
Specifications, tendering, terms and conditions, negotiations, resolution of disputes, artistic agencies
Service level agreements, e.g., for maintenance, or for post completion support.
Cost vs. benefit of trying to protect your investment. When is it worthwhile? What can be done?
Marketing agency services
Web development and marketing
Strategies and techniques for secondary revenue generation
Relationship with other service sector industries
Assessment will be by an assignment and group presentation.
The assignment will be an integrative assignment in which several elements of the syllabus are assessed, e.g. to show an appreciation of aspects of the chosen sector, its relationship with other vendors/partners and critique of current methods of operation. Formative assessment will include the use of case studies.
The group presentation will assess understanding and a limited application of the concepts of business development and marketing.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Demonstrate an understanding of the business concepts relevant to the digital media production industries;||Describe the principal concepts of business e.g. marketing and demonstrate their relevance to the digital media production industries;|
|2.||Demonstrate an understanding of business operation and relevant legal issues in the context of the digital media production industries.||Synthesise strategies for obtaining work displaying understanding of relevant business operation and legal issues in the context of the digital media production industries.|
|3.||Demonstrate an understanding of the digital media production industries in the context of the global market, including its status and the possible future trends.||Devise and review strategies and operational methods for digital media production businesses and identify the key forces and contextual mechanics in relevant markets.|
|4.||Produce the business elements of a specification for a piece of digital media production to be undertaken by a production unit.||Produce a specification and business/project plans that protect the interests of both parties and covers eventualities such as late arrival of material, changes of specification or late delivery.|
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Integrative group/individual Presentation||Case study and reflective piece on sector/chosen field.|
There are no prerequisites for this module.
No restrictions apply.
Technical Advisory Service for Images www.tasi.ac.uk
Intellectual property rights specialist company www.ipr.co.uk
Description of Copyright www.whatiscopyright.org
E. England & A. Finney, Managing multimedia: project management for web and convergent media, 2001, Pearson Higher Education
G. A. Kindem & R Musburger, Introduction to media production: from analog to digital, 2001,
I. Stamatoudi, Copyright and multimedia products, 2001, Cambridge University Press
|Host Subject Group:||Creative Technologies|
|User Name||Date Accessed||Action|