20 credits at level HE5
The aims of the module are to familiarise students with the role of merchandising, and the main principles and techniques involved in merchandise planning, sourcing and in-store visual merchandising. Merchandising in the context of this module is defined as - the activities involved in planning, selecting and acquiring appropriate products, consistent with marketing objectives; managing the supply chain and ensuring the appropriate and timely allocation of stock to stores; and presenting and promoting merchandise in a way that maximises sales.
The function, organisation and objectives of merchandise management. The evolving role of retail buying and merchandising, central and devolved buying functions.
Buying criteria, quality, time, cost and supplier relationships.
Negotiation and supplier evaluation.
Merchandise assortment planning and allocation.
Stockplanning and control.
Merchandise and buying systems, processes, competence and performance indicators.
Visual Retail Concepts, Store Layout and Design.
Space management and visual merchandising
A combination of learning sessions, case studies, workshops and seminars. A class visit will be arranged to visit a retail environment, gallery space or retail establishment.
One assignment will be based around the visit to the retail establishment.
The second assignment will be case study based.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Identify the underlying principles of merchandising and its scope in relation to purchasing criteria, supplier evaluation and buying processes
||Apply the principles of merchandising to supply chain management|
|2.||Understand the principles and factors affecting range planning;
||Apply the principles underpinning range planning to a practical situation|
|3.||Understand trends in the management of supplier relationships;||Analyse the implications of changing trends in supplier relationships|
|4.||Appreciate the basic principles behind effective space management and visual merchandising in stores;
||Evaluate the approach to space management and visual merchandising in a selected retail establishment|
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Based on visit to retail environment||Case study based|
Before taking this module you must have successfully completed the following:
No restrictions apply.
Varley, R; (2001); Retail Product Management; Routledge.
Davies, G; (1993); Trade Marketing Strategy; Paul Chapman Publishing.
Smith Bohlinger, M; (2001); Merchandise Buying; (5th edition); Fairchild
Portas, Mary, The Art of Visual Display, Thames and Hudson, (1999)
Cases in Retailing: An Operational Perspective Blackwell Business
|Host Subject Group:||Business Studies|
|User Name||Date Accessed||Action|