20 credits at level HE5
This module will examine the fashion (clothing & footwear) retail industry, addressing areas such as trends in fashion retailing; retail strategy; the consumer/retailer interface; and managing the retail mix (retail location, product selection, buying & sourcing, retail pricing, retailers own brands, advertising & promotion, retail environment, retail service).
This module is designed for independent, work-based, learning. Students will be directed to appropriate learning resource materials (paper-based and web-based) covering the syllabus content of the module. Appropriate additional readings, case study work and exercises will be recommended to students in order to help them to explore and apply the syllabus content. The module will be assessed by means of a portfolio of evidence designed to demonstrate the student's fulfilment of an individually negotiated learning contract for the module.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Demonstrate an understanding of the structure, participants and operations of the fashion retailing sector||Describe in detail the positioning of a given fashion retailer in comparison to its direct competitors and the sector as a whole.|
|2.||Demonstrate an understanding of the application of marketing theory to the fashion retail sector||Describe and analyse the retail mix of a given fashion retailer.|
|3.||Demonstrate an understanding of corporate strategy within the contemporary fashion retail sector.||Evaluate the corporate strategy of a given fashion retailer.|
|4.||Gather retail marketing information using a variety of sources and use it to produce work of an appropriate standard.||
- Gather information using a variety of sources
- Use information appropriately
- Produce work which is referenced in an appropriate academic format.
Your achievement of the learning outcomes for this module will be tested as follows:
Before taking this module you must have successfully completed the following:
No restrictions apply.
McGoldrick (2002) Retail Marketing (2nd Ed). McGraw Hill
Bruce, Moore, & Birtwistle (2004) International Retail Marketing: A Case Study Approach. Butterworth Heinemann
Hines & Bruce (Eds) (2006) Fashion Marketing – Contemporary Issues (2nd Ed). Butterworth Heinemann
Goworek (2007) Fashion Buying (2nd Ed). Blackwell Science.
Journal of Fashion Marketing & Management
European Journal of Marketing
Textile Outlook International
and major retailers websites, e.g.:
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