20 credits at level HE4
The aim of this module is to enable you to explore drawing methods and concepts used by professionals to promote design for fashion and interiors; as well as the creative potential of the computer for the production of surface design artwork.
Through the module you will be introduced to the visual, practical, technical and intellectual challenges inherent in using Apple Mac computers. You will develop skills and concepts, exploring the potential of Adobe Illustrator and Adobe Photoshop to creatively develop drawing and design work for visual surface design/fashion illustrations.
The module content and associated practical assignment briefs are designed to cover two main types of computer drawing programmes: Vector Graphics using Adobe Illustrator and Bitmap Graphics using Adobe Photoshop
You will be taught the technical skills whilst also being encouraged to investigate and acknowledge style influences and the creative impact of new developing technologies of image production.
You will be given set topics/themes to research individually which will encompass fashion culture and the impact on home furnishing fashion, trends and styling. Sketchbooks and research files will be used to collate this and other information. The research will encompass current critical debates surrounding contemporary textiles and new media which affect design trends and promotion.
Demonstrations will emphasise how drawing and layout is used creatively in the fashion and associated industries. You will use these skills, information and knowledge gained to pull together a collection of contemporary visual design sheets, which explain and promote your own original design work/ideas, in a professional format.
Ongoing tutorial support, alongside visiting speakers, will form the basis of student learning with additional seminar sessions.
Module content will be introduced and developed through a structured programme of practical demonstrations supported by related teaching materials, tutorials and smaller workshop access. You will explore the various techniques and programmes used in digital design in relation to a set textile design brief. You will be expected to document your learning and understanding of digital technology via a module sketchbook/journal.
Review of your progress is continuous and you will be monitored on how you use your SDS time. This will be supported through individual and group tutorials, specialist advice in workshops and through critiques.
The module involves 200 hours of study time. Of this approximately 60 hours will be taught computer workshops and tutorials, the balance will be independent study time.
Teaching & Learning: this will involve weekly drawing and computer workshops, at least one group critiques; 2 x individual tutorials which you are required to record and copy to staff , 1 x interim review and personal development planning with textile/surface design staff; and the remaining time for directed and self-directed learning.
Assessment will be based on the production of a visual exhibition of computer based design artwork supported by related critical and contextual research – this will include a completed sketchbook journal, research file, and a collection of printed computer designs which are presented in an appropriate manner.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Demonstrate an understanding of the technical and creative possibilities of specific computer aided design programmes.||Describe, annotate and evaluate processes of digital media, with reference to the work of other designers, for the development of creative artwork within a sketch book journal and technical note file.|
|2.||Understand the need to record methods and processes.||Present the evaluative sketchbook journal to staff and peers during group tutorials and review sessions.|
|3.||Use appropriate computer applications for the development of creative ideas for textile design||Develop competent and appropriate design work which shows evidence of your understanding of the relationship between original artwork and creative use of computer software|
|4.||Present design work and module journal to an appropriate level.||Present finished design work to promote ideas and themes to an appropriate level using a range of appropriate computer aided design and presentation skills.|
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Sketchbook Journal/ Technical notes||Exhibition of Design Portfolio|
There are no prerequisites for this module.
No restrictions apply.
Anderson & Johnson, Brilliant, Adobe Photoshop CS, Pearson, 2005
Barch P.Photoshop 5.5 The Essential Visual References Guide Oxford Focal Press, 2000.
Gumpler, W Photoshop, Painter and Illustrator, Side by Side Sybex 2001.
Steuer, S The Illustrator 9 Wow Book Berkley Peachpit, 2001
Cohen L S Design Essentials, Adobe Press. 2003 (4th Ed)
Gloucester, M Photoshop: The Latest Artwork and Techniques from the World of Top Digital Artists, Rockport, 1999
Laird B, Fashion Illustration by Fashion Designers Thames & Hudson 2008
Alspach T & J , Illustrator CS Bible [Paperback] 2007
Dawber M The Big Book of Fashion Illustration Batsford 2007
|Host Subject Group:||Art and Design|
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