20 credits at level HE5
Working to an overarching professional design brief, external project or competition ( linked to Route A – Surface Design ) you will explore the creative potential of computer aided design and multi-disciplinary processes towards a collection of 2 & 3 dimensional forms such as ceramic tableware, wallpapers and fabrics for interiors; or for fashion based products and accessories. This will include the application of formal design elements such as organisation of pattern, proportion of colour and the production of varying colour ways, repeat etc. to produce a collection.
As a starting point, emphasis will be based on extended visual research, which demonstrates an understanding of the principles of colour and trend predictions for surface design, showing how the research process can fully inform practical design developments. You will also review the limitations and technical considerations of scale and placement towards the final design solution/s.
You will embark developing and extending visual research relating to either a commercial design brief, external design competition, live project or in - house brief. Visits to showrooms, trade fairs and exhibitions will support the module, alongside presentations which review market research and sectors.
You will be involved in drawing and design development as a precursor to digital manipulation. Extended visual research and computer development will be guided towards a collection of professional designs for both 2D and 3D items, which may include paper, fabric and ceramic-based prototypes where appropriate to the brief.
There will be workshops which relate to digital transfer printing for a variety of surfaces and the translation of scale – including a review of how to formulate designs on CD as print ready.
Students will produce a range of exploratory drawings and design worksheets; a collection of paper based & printed designs, technical notes and 3D prototypes etc. in preparation for a visual exhibition of the final collection at the end of the module.
This is supported by an ongoing module sketchbook journal, which outlines and explores techniques & processes and analyses developments.
Ongoing tutorial support, alongside taught and supervised workshop sessions, will form the basis of student learning with additional seminar sessions for areas relating to commercial professional practice. Students are expected to work independently in addition to taught and supervised workshops.
The module involves 200 hours of study time. Of this approximately 60 hours will be taught through structured computer workshop sessions, studio time, lectures, presentations and tutorials. You will be engaged in a least one group critique; 2 x individual formal tutorials which you are required to record and copy to staff , 1 x interim review and personal development planning. The remaining time is both directed and self-directed learning. Ongoing discussions will take place in studio based sessions, you are advised to keep a log of suggestions made for the development of your work within your PDP learning log file.
Assessment will be based on the production of a visual exhibition of work, supported by related professional & contextual research – this will include a completed sketchbook journal, an A4 lever arch market research file, a technical note file including computer notes, a collection of drawings /design development worksheets and a collection of paper based design and 3D prototypes.
when you have successfully completed this module you will:
to demonstrate that you have achieved the learning outcome you will:
|1.||Apply and develop different approaches to visual research, in response to a professional design brief, using a variety of media and techniques.||Present design development worksheets & a research sketchbook journal, which demonstrate critical analysis, to stimulate your own creative design direction.|
|2.||Demonstrate a practical and critical understanding of forecasted trends and target markets.||Present a market research file and communicate the impact of research towards final designs to external(s), staff and peers.|
|3.||Understand the aesthetic, technical and creative capabilities of computer software.||Produce a final collection of appropriate 2D and 3D designs, which employ aesthetic/creative design skills and demonstrate a high level of technical competence in computer aided design.|
|4.||Apply an understanding of surface design elements.||Produce a cohesive collection of design co-ordinates to an appropriate standard with consideration given to scale and the organisation of pattern to 2D and 3D shapes.|
Your achievement of the learning outcomes for this module will be tested as follows:
|Description||Visual & Verbal Presentation/ Research File||Exhibition of Final Collection|
There are no prerequisites for this module.
No restrictions apply.
Blackley , L, Wallpaper, Laurence King Publishing, 2006
Cliff, S, The English Archive of Design & Decoration, Thames & Hudson 1998
Cliff, S, Trade Secrets of Great Packaging Design, Design,Rockport 1999
Morgan, T, Visual Merchandising: Windows and In-store Displays for Retail Laurence King 2008
Hoskins,L, The Papered Wall, Thames & Hudson
Jackson, L , 20th Century Pattern Design, Textile & Wallpaper Pioneers, Mitchell Beezley 2002
Aav, M, Marimekko: Fabrics, Fashion, Architecture Yale University Press,
Lazio,R, The Packaging Designers Handbook of Patterns, 2nd Ed. Chichester Wiley, 2000
Saunders, G, Wallpaper in Interior Decoration, V&A Publications
Wilk, C, Modernism: Designing a New World, V&A Publications
http://www.printpatternblogspot.com store reports for cards, gift wrap, printed pattern etc.
http://www.wgsn-edu.com worth global style network – see graphics reports
Journals : International Textiles; International Tableware, View, Selvedge, Elle Decoration, Novum,
|Host Subject Group:||Art and Design|
|User Name||Date Accessed||Action|